Search Engine Optimization (SEO)

If you have a website, you need SEO. It’s that simple. There isn’t a business on earth that can’t benefit from increased search visibility, which makes SEO one of the most enticing and popular options for companies looking to expand their digital touch points. But unfortunately, a lot of SEO companies sell false promises.

“You’ll rank #1 right away” “If you don’t pay us $50 to claim your listing, you’ll be removed from Google.” “We’ll get you hundreds of backlinks in the first month” Sound familiar?

Being in business a while now, we’ve learned sustainable SEO strategies that stand the test of time. No, we won’t get you hundreds of backlinks right away, but anyone who would isn’t doing you a favor anyway.

Get your SEO Audit Now!

SEO Process.

Our SEOs are wizards. They can make your invisible site reappear and rank better in search engines so it’s easier found by potential customers. Call it magic or our SEO process – either way, the four phases of SEO onboarding, site optimization, citation building, and extensive keyword research are essential to conjuring results. We create a custom-tailored SEO campaign specifically for your business to meet your needs. Whether you want more calls, form submissions, traffic, or rankings, we can create the perfect SEO optimized campaign for your business.

Onboarding.

This is where we establish goals, get website access, and get the ball rolling to begin our work.

Search Console Setup
Website Access
Google Analytics Access/Setup
GMB Setup
SSL Certificate
Preliminary Keyword Research
Buyer Personas
CRM Setup

Site Optimization.

You want your users to quickly and easily navigate the site to find what they are looking for. You also want search engines to easily crawl the site and understand what we consider a priority. We make sure all of the following are covered:

Social Media Discovery Call

Fixing SEO Errors, Warnings, and Notices (within reason)
Accelerated Mobile Pages (AMP)
Title Tags
Meta Descriptions
Heading Tags
Images & Alt Tags

Optimize Social Media Profiles

Schema.org
Robots.txt
XML Sitemap
Internal Linking
Search Console Data Highlighter Tool

Citation Building.

Citations are essentially web directories that give information and link back to your site. It’s important that your citations all have accurate, matching information. This is even more essential for Local SEO. During this step, we set you up on our listing system to push out accurate listing data to all major aggregators. Examples of Citations Include:

Google My Business
Bing Places
Acxiom
Foursquare
Infogroup
Neustar/Localeze
Apple
Citysearch (Citygrid)
Insiderpages
Best of the Web
Superpages
Hotfrog

Extensive Keyword Research.

In this phase, we’ll be performing research on all keywords pertaining to your business. We’ll segment this out by core keywords, secondary keywords, and Latent Semantic Keywords (LSI) keywords. Once we have all of these in place, we’ll establish keywords to target based on search volume, ranking opportunity, and their importance to your company. The following steps will be repeated on a monthly basis:

Competitor Research
Analytics Reports
Site Audits
Google Posts
On-Page Optimization
Image Compression
Google Reviews
Redirection of 404 Errors
Internal Linking
Insiderpages
Link Building
Reputation Management
Ongoing CRM Management
Competitor Monitoring

Customized SEO Reporting.

We know every business is different and that’s why we have various SEO packages created for all company sizes. We’ve packaged our SEO services based on the unique needs of various business sizes and types while also giving all our clients access to fundamental features we believe benefits all companies.

We build our relationships off of trust and transparency. You have 24/7 access to an SEO reporting dashboard made specifically for you. During our SEO onboarding call, we create a customized reporting dashboard that will give you the numbers and figures that matter to you giving you the ability to analyze your organic traffic on a revenue level.

SEO Packages.

SEO isn’t about driving hundreds of sessions to your website. It’s about increasing visibility and driving higher qualified leads. Our team works directly with you to align our Search Engine Optimization strategy to your internal objectives to increase the highest ROI to your bottom line.

Standard Package.

Our bread-and-butter solution for individuals and businesses that have increasing brand awareness on the brain.

Business Package.

The business package takes a deeper dive into not only building awareness, but analyzing the competition and fine-tuning your strategy.

Premium Package.

Enterprise-level clients will enjoy the robust reporting, competitor insights, and additional CRM and reputation management services of our Premium Package. With SEO, more is more.

YouRank™.

Take your business to the next level with YouRank™. Developed to give businesses everything they need for successful optimization and lead generation, this package is the be-all-end-all when it comes to SEO.

Standard Package.

Site Optimization
Citation Building
Localization
Keyword Research
SSL Certificate
Monthly Analytics Reports
Analytics & Goal Tracking
On-Page Optimization
Image Compression/Resizing
3 locations
Link Building
Off-Page Optimization
Competitor Research
Customized Reporting
Reputation Management
Competitor Monitoring
1 Blog/Page per Month
Advanced Keyword Analytics
Call Tracking
Get Started

Business Package.

Site Optimization
Citation Building
Localization
Keyword Research
SSL Certificate
Monthly Analytics Reports
Analytics & Goal Tracking
On-Page Optimization
Image Compression/Resizing
3 locations
Link Building
Off-Page Optimization
Competitor Research
Customized Reporting
Reputation Management
Competitor Monitoring
1 Blog/Page per Month
Advanced Keyword Analytics
Call Tracking
Get Started

Premium Package.

Site Optimization
Citation Building
Localization
Keyword Research
SSL Certificate
Monthly Analytics Reports
Analytics & Goal Tracking
On-Page Optimization
Image Compression/Resizing
5 locations
Link Building
Off-Page Optimization
Competitor Research
Customized Reporting
Reputation Management
Competitor Monitoring
1 Blog/Page per Month
Advanced Keyword Analytics
Call Tracking
Get Started

YouRank™.

Site Optimization
Citation Building
Localization
Keyword Research
SSL Certificate
Monthly Analytics Reports
Analytics & Goal Tracking
On-Page Optimization
Image Compression/Resizing
5 locations
Link Building
Off-Page Optimization
Competitor Research
Customized Reporting
Reputation Management
Competitor Monitoring
1 Blog/Page per Month
Advanced Keyword Analytics
Call Tracking
A/B Testing & Heatmaps
Project Manager
50 Guaranteed Backlinks
Get Started

Local SEO Package.

Local SEO is the process of optimizing your online presence to attract and increase more business from relevant local searches. Local SEO is perfect for large, medium, and small businesses looking to boost their appearance on Maps and “near me” searches. There are many different local optimization techniques used in all markets such as Google My Business and Bing Places to increase the chances to show for relevant local searches.

Google Analytics
Monthly Reporting
Bing Places
Acxiom
Infogroup
Neustar/Localeze
Foursquare
Apple
Citysearch (Citygrid)
Insiderpages
Best of the Web
Superpages
Hotfrog
Get Started

SEO FAQs.

Can you get me ranked for general terms like ‘HVAC’?

We have the ability to rank for general terms, but you should know that general terms are highly competitive. Oftentimes, these would be extremely costly to rank for based on the time and resources it would take to achieve rankings for a term that broad. Another reason we often advise against going after broad terms is relevancy. If you are an HVAC company in Illinois, traffic from Arizona probably isn’t that relevant to your business. It is more cost-effective to go after terms that relate to the location of your business. Longer-tailed keywords (keywords that are three words or more) usually show more nuanced intent as well. Someone searching for “HVAC” might be looking up classes, writing a research paper on the topic, or trying to learn more about the industry. On the flipside, someone searching for “HVAC repair near me” is probably looking for someone to service them. Even if the latter situation results in less search volume, it can result in higher click-thru rates, and ultimately, more business for you.

How long before I see results from SEO?

SEO isn’t an overnight strategy. It’s often referred to as a marathon. The first few months are dedicated to making on-page, technical, and content updates while allowing time for search engine spiders to crawl and index these changes. Depending on your website, the amount of work it requires, and the crawl frequency of the search engine spiders, it typically takes 3-6 months to begin seeing new rankings.

Why is SEO important?

SEO allows for search engines to better crawl and index your website. This helps people find information about your brand, services, and products. SEO is especially important for businesses that seek to rank above their competitors on search engines while driving traffic to their products and services.

What is direct traffic?

Direct traffic consists of website visitors that come to your website by typing the URL into their browser, rather than coming from another website, a organic, or social media.

What is a backlink?

Backlinks (or inbound links) are links created when one website links to another. If another site links back to yours, that site is backlinking to you.

What is organic traffic?

Organic traffic is unpaid traffic that comes from search engines such as Google or Bing. Organic traffic is the result of a user clicking through to your site after they performed an organic search.

What is organic search?

An organic search occurs when someone conducts a search through any search engine (Google, Bing, Duckduckgo, Yahoo!, etc.) and clicks on a non-paid result.

How does SEO work?

SEO works by using different optimization techniques on a website’s pages. This is primarily done by conducting keyword research, making content edits, and earning inbound links.

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