Email Automation

With the rising of popular marketing strategies—social media, mobile, search engine optimization, etc.—you may assume email marketing is no longer an effective means to advertise your brand. But that’s far from the truth.

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Learn More About Email Automation.

Email Automation involves the ability to send time or action-triggered emails to your subscribers with relevant content. With the opportunity to utilize email automation for a variety of marketing purposes, this campaign strategy allows you to present timely, personalized, and relevant content to your readers. This means that readers are more likely to engage with your brand, increasing revenue and awareness for your business.

Visibility.

91% of consumers check their email at least once a day on their smartphones.

Awareness.

81% of small and midsize businesses rely on email marketing as their primary acquisition channel.

Traffic.

The average email click rate across all industries is 2.62%.

Leads.

Email is 40x more effective at acquiring new customers than Facebook or Twitter.

Sales.

There is an average return of $44 for every $1 spent on email marketing.

What You’ll Receive.

Over half of the adult population checks their email first thing in the morning—make sure you’re in their inbox. Email Automation presents many potential and intersecting gains: brand awareness, increased conversions, reduced costs, personalized consumer experience—the list goes on. We help you achieve your marketing goal through developing a well-segmented, customized email campaign with seamless design and content that grabs the attention of new and old customers.

Initial Analysis.

Before kicking off your email automation campaign, we start by diving deep into your company, website, industry, and competitive landscape. By doing so, we get an idea of who you are and identify different roads we can take.

Discovering Your Goals.

Ahead of crafting your email automation workflow and content, we want to learn more about your goals. We arrange an initial meeting with you to discuss your goals, the email workflow, and content. During this time we will also discuss your involvement throughout the remainder of the process.

Working Out an Automation Strategy.

Once we have a full understanding of your goals and a path established, we are that much closer to bringing your emails to your customers’ inbox. We will take the insight gained on our discovery call to solidify your email automation strategy.

Crafting Your Content.

From the email automation campaign strategy we have established, we will create engaging, personalized content for customers.

Spreading Your Message.

Upon your review of the email automation sequence, the emails will be sent to your email list from MailChimp (or another provider). Your customers will have your emails in their inbox in no time.

Package.

MailChimp Account Creation/Migration.

If you do not have a MailChimp account, we will create one for you and migrate your email list into the new MailChimp account.

Custom Graphic/Infographic.*

Custom graphic or infographic tailored to your brand created by our design team.
*Add-On

Email Workflow Automation Trigger on Client Website.

Integration with your website to ensure email campaign triggers on proper user action.

One (1) Email Workflow.

Design of one (1) email workflow triggered by user actions.

Additional Email Workflow.*

Design of one (1) email workflow triggered by user actions
*Add-On

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