Meet Your Potential Team
Delivering real results isn’t a one-person journey; it takes a team. Our strength comes from our diversity. Our team is comprised of different backgrounds, experiences, age and ideas. No two minds are alike, which allows us to provide more effective marketing. We’ve helped over 1,000+ customers turn their marketing around. Let’s do the same for you.
Executive Team

Wilbur You
Chief Executive Officer

Lauren Adewole
Chief Operating Officer

Michael Norris
Chief Marketing Officer

Nathin Arthur
VP of Design & Development

Frank Hilgers
VP of Technology

Eric Siemek
VP of Marketing
Directors

Tara Hughes
Director of Search

Tarik Rahman
Director of Paid Search

Babs Stucker
Creative Director

Megan Sutton
Director of Paid Social

Jill Wood
Director of HR
Managers

Camille Roubik
Web Design Manager

Matt Berger
SEO Manager

Paula Bouza
Copywriting Manager

Hannah Carr
Social Media Manager

Justin Hallman
Paid Search Manager

Dan Aspan
Client Services Manager

Erika Kalpakoff
Client Services Manager

Audrey Roubik
Client Services Manager

Eduardo Fernandez
Technology Manager

Shawn Herrick
Digital Strategy Manager

Steve Kujawa
Sales Manager

Manjiri Deshpande
Accounting Manager
Seniors

Nathan Krafft
Senior Web Designer

Hudson Taylor
Senior Web Designer

Brad Brahy
Senior Graphic Designer

Jeremy Palomo
Senior Graphic Designer

Rahul Trivedi
Senior SEO Specialist

Carly Violante
Senior SEO Specialist

Ryan Hanson
Senior SEO Specialist

Leah Marxen
Senior Paid Social Specialist

Tyler Braun
Senior Paid Specialist

Sarah Berning
Senior Copywriter

Jason Nehf
Senior Developer

Renee Allegretti
Senior Project Manager

Amanda Schelling
Senior Project Manager

Madison Bonifasi
Senior Project Manager

Brittany Burridge
Senior Marketing Manager

Carrie Draper
Senior Project Manager

Troy Krueger
Senior Project Manager
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