NutraMedix
Black Friday and Cyber Monday Holiday Campaign Success
Key Metrics
259.48%
return on ad spend (ROAS)
+97%
transactions
+23%
website users
The Problem
NutraMedix supplies powerful natural remedies to people around the world. With the 2022 holiday season coming up, they wanted to hit the same numbers they hit in 2021, but they didn’t have as much budget to allocate.
The Goal
Despite having less budget to spend, NutraMedix’s goal was to make $300k total revenue in November for their Black Friday and Cyber Monday campaigns.
The Strategy
Youtech built a custom PPC, SEO, and paid social ad strategy to hit the client’s goals. By driving awareness with SEO in the lead-up to November and running targeted Black Friday and Cyber Monday sales, our team delivered a highly successful marketing campaign.
PPC
From our clients’ past experiences
SEO
How we’ve done things since 2012
Social Ads
How we’ve done things since 2012
The Results
NutraMedix sought to achieve the same sales results as the previous year during the upcoming holiday season but with a limited budget. Youtech was hired to develop a custom marketing strategy using PPC, SEO, and paid social advertising.
The strategy included various on-page optimization techniques such as image compression, internal linking, and schema markup to improve search engine rankings and comply with FDA regulations. Additionally, Youtech targeted low-hanging fruit keywords to increase visibility and sales.
SEO Results
+97%
transactions
+22%
website sessions
+23%
website users
+23%
top keywords
“
Youtech is a true partner! They talk the talk and walk the walk. Youtech has genuinely been a great partner for our business.
Since transitioning to Youtech, we have seen our ROAS increase by at least 3x what they were before. They have helped us with numerous digital efforts, including programmatic ads, paid search, and social to a new platform migration to Shopify. They are indeed a company that stands behind supporting its customers. Youtech is a collaborative and forward-thinking company. We are excited about our continued partnership with them!
Diane Phillips-Stull – Marketing Director – NutraMedix
PPC Results
+80%
CPC
+371%
CTR
-53%
cost/purchase
+268%
revenue
+148%
return on ad spend
Social Media Results
+259.48%
ROA
-68.78%
CPA
+320.93%
CTR
+292.05%
link clicks
