United Aqua Group

Nation’s Largest Pool Equipment Buying Group Boosts Leads Completely Organically

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The Problem

United Aqua Group is the largest buying group for pool supplies and equipment in the country. Maintaining the functionality and user experience of their platforms for their members is their number one priority, but they had an outdated BigCommerce ECommerce Store with no integrations to their internal CRM or accounting software.

The Goal

Functionality was a huge goal of UAG’s. They wanted a more streamlined website that allowed for better data entry with less human error to improve accuracy and efficiency. They also wanted to get more leads from their marketing efforts.

United Aqua Group

The Strategy

Youtech got right to work re-building a website that included integrations with BigCommerce, Celigo, NetSuite, and Microsoft Dynamic. They also took over marketing efforts and began building an SEO and social media strategy that would bring in leads.

Optimizing focus keywords
New blog content
Robust backlink strategy
Organic Social Media
Updated copy strategy
Used new, on-brand graphics and posts
Implemented a cohesive look across LinkedIn, Facebook, and Instagram

The exceptional Youtech team has played a pivotal role in bolstering UAG’s marketing initiatives and driving our development projects forward.

Most notably, they collaborated with us on the successful launch of our revamped website, which now impeccably reflects the essence of UAG. Their consistent dedication to development has empowered our existing members by granting them access to previously unavailable account information. We’re grateful for the incredible work they’ve done and look forward to what we’ll accomplish together in the future.

SEO Results

Identifying keywords and writing brand-new monthly blogs to incorporate keywords
Obtaining backlinks through directories and outreach


website sessions


website users



Organic Social Media Results

Promoting relevant events that UAG offers, like symposiums and conferences
Boosted engagement by promoting members through member spotlights
Fun, light copy that embodies the company’s brand voice and message
Stronger CTAs for potential members to take action on


link clicks on Instagram


profile visits on Facebook


engagement on Facebook

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