United Aqua Group
Nation’s Largest Pool Equipment Buying Group Boosts Leads Completely Organically
The Problem
United Aqua Group is the largest buying group for pool supplies and equipment in the country. Maintaining the functionality and user experience of their platforms for their members is their number one priority, but they had an outdated BigCommerce ECommerce Store with no integrations to their internal CRM or accounting software.
The Goal
Functionality was a huge goal of UAG’s. They wanted a more streamlined website that allowed for better data entry with less human error to improve accuracy and efficiency. They also wanted to get more leads from their marketing efforts.
The Strategy
Youtech got right to work re-building a website that included integrations with BigCommerce, Celigo, NetSuite, and Microsoft Dynamic. They also took over marketing efforts and began building an SEO and social media strategy that would bring in leads.
KEY METRICS
SEO
Organic Social Media
“
The exceptional Youtech team has played a pivotal role in bolstering UAG’s marketing initiatives and driving our development projects forward.
Most notably, they collaborated with us on the successful launch of our revamped website, which now impeccably reflects the essence of UAG. Their consistent dedication to development has empowered our existing members by granting them access to previously unavailable account information. We’re grateful for the incredible work they’ve done and look forward to what we’ll accomplish together in the future.
President
SEO Results
+87.12%
website sessions
+16.80%
website users
+530
backlinks
Organic Social Media Results
+50%
link clicks on Instagram
+112.3%
profile visits on Facebook
+866.7%
engagement on Facebook
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