NEXT Door & Window

Name: Digital Marketing
Brand: Youtech
Rating: 4.8 (54 reviews)

+528% Conversion Rate for a Company in a Highly Competitive Industry

The Problem

NEXT Door & Window works in a very competitive industry. Selling windows and doors throughout the Chicagoland area is tough work, especially with bigger competitors and more recognizable brand names. So how could NEXT Door & Window capitalize on their corner of the market? That’s where Youtech came in.

The Goal

NEXT Door & Window wanted Youtech to help them create brand awareness, and also help with highlighting why NEXT Door & Window is the top choice for homeowners. They wanted to increase the number of appointments while decreasing the cost per appointment.

The Strategy

Knowing that this was a competitive market, Youtech put together an aggressive SEO and PPC strategy that would identify and boost keywords, use high-quality content, and more.

KEY METRICS

SEO

Optimizing focus keywords

Brand new content

Implementing FAQ schema

GMB updates

Backlinks

PPC

Custom UTM creation to integrate into tracking

New campaigns across Google and Microsoft

Monthly promos

Updated landing page copy

The Results

NEXT Door & Window, a leading provider of high-quality windows and doors, found themselves at a crossroads when their trust in their previous marketing agency waned due to an inability to deliver quality leads at a reasonable cost per acquisition (CPA). Seeking a solution, NEXT Door & Window turned to Youtech for assistance. With Youtech’s expert guidance, NEXT Door & Window witnessed a remarkable 1900% surge in phone conversions and 268% increase in form conversions, empowering them to not only augment their team but also expand their clientele base.

“

We have been working with Youtech for over five years. They have built our website and manage our SEO and Paid Search program.

We have our own account manager that we meet with every week, which has proven very valuable. Overall, they are excellent and extremely responsive.

Justin Bartley
President

SEO Results

Identifying focus keywords and optimizing service pages to those keywords

Improving blog posts with content, images, keywords, headings, schema, and meta tags

Implementing FAQ schema

Building out location pages to rank for local keywords, implementing local business schema

Google My Business updates and optimizations

Obtaining backlinks through directories and outreach

+181%

conversions – form fills

+1,900%

conversions – phone calls

+243%

website sessions

+268%

website users

+6,827%

new keywords

PPC Results

Worked with them to create custom UTMs that would integrate with their tracking

Integrated campaigns, ads, and keywords across time on Google Ads and Microsoft Ads

Kept up with their promotions (change monthly)

Updated both ads and landing pages for consistent messaging. This market has aggressive offers from competitors, so deals are necessary to stay competitive.

-27%

Cost Per Click

-71%

Cost Per Acquisition

+528%

conversions

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Marketing is complicated. Let’s start making it easier. Talk to a marketing specialist at Youtech today.

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