NEXT Door & Window
+528% Conversion Rate for a Company in a Highly Competitive Industry
The Problem
NEXT Door & Window works in a very competitive industry. Selling windows and doors throughout the Chicagoland area is tough work, especially with bigger competitors and more recognizable brand names. So how could NEXT Door & Window capitalize on their corner of the market? That’s where Youtech came in.
The Goal
NEXT Door & Window wanted Youtech to help them create brand awareness, and also help with highlighting why NEXT Door & Window is the top choice for homeowners. They wanted to increase the number of appointments while decreasing the cost per appointment.
The Strategy
Knowing that this was a competitive market, Youtech put together an aggressive SEO and PPC strategy that would identify and boost keywords, use high-quality content, and more.
KEY METRICS
SEO
PPC
The Results
NEXT Door & Window, a leading provider of high-quality windows and doors, found themselves at a crossroads when their trust in their previous marketing agency waned due to an inability to deliver quality leads at a reasonable cost per acquisition (CPA). Seeking a solution, NEXT Door & Window turned to Youtech for assistance. With Youtech’s expert guidance, NEXT Door & Window witnessed a remarkable 1900% surge in phone conversions and 268% increase in form conversions, empowering them to not only augment their team but also expand their clientele base.
“
We have been working with Youtech for over five years. They have built our website and manage our SEO and Paid Search program.
We have our own account manager that we meet with every week, which has proven very valuable. Overall, they are excellent and extremely responsive.
President
SEO Results
+181%
conversions – form fills
+1,900%
conversions – phone calls
+243%
website sessions
+268%
website users
+6,827%
new keywords
PPC Results
-27%
Cost Per Click
-71%
Cost Per Acquisition
+528%
conversions
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