The Problem
Ned Stevens, one of the largest residential exterior home cleaning services in the U.S., originally came to Youtech to help with an audit. Neds was experiencing an issue with its marketing & sales funnel.
Youtech dove into their data analytics platform, exploring code in addition to combing through their sales outcomes. Over the course of weeks, Youtech was able to pinpoint issues, opening up significant sales opportunities. We presented a better path forward to their PE group.
From here, Youtech took over SEO for Ned Stevens and its acquisition brands. Youtech was able to push Ned Stevens to large year-over-year increases in rankings, traffic, and customers. As a trusted partner, Youtech even helped Neds with PPC and LSA management for a few months while Neds restructured internal responsibilities.
The Goal
Ned Stevens had two primary goals, the first of which was to rank #1 for gutter cleaning in each of the locations it serviced, and the second, an increase in booked business.
“
Youtech stepped in, quickly assessed our current state, and suggested changes that drove fast success.
They were incredibly easy to work with, and they not only cared about driving great results, but also about our company. I highly recommend their team to everyone except our competitors.
CEO / Ned Stevens
YouRank SEO Results
Since the start of our SEO campaigns in April 2023, Ned Stevens has seen great YoY growth in website traffic, engagements, and conversions.
+17.58%
Increase in organic sessions
+16.45%
Increase in engaged sessions
+42.43%
Increase in organic conversions
GMB Results
Since the start of our SEO campaigns in April 2023, Ned Stevens has seen great YoY growth in local Google My Business searches & actions.
+26%
Website actions
+46%
Phone actions
+46%
Maps Impressions
+34%
Driving directions actions
Facebook Ads Results
We launched social ads for Ned Stevens in May of 2023. Here are some of the increases we’ve seen since taking over.
In our first full month of runtime
650%
increase in leads
7.23%
decrease in cost per lead
569.95%
increase in landing page views
575.92%
increase in clicks
450.85%
increase in impressions
Comparing YoY
2%
increase in spend
21.75%
increase in clicks
1.93%
increase in landing page views
43.91%
increase in impressions
149.55%
increase in conversions
Youtech considers “Leads” and “20-second Phone Calls” to be conversions. Before, Ned Stevens was optimizing for “Initiated Checkouts”
PowerBI Metrics YoY (lead channel=facebook)
67%
increase in raw leads
75%
increase in total leads
40.2%
decrease in ad spend
31.5%
decrease in CAC
32.2%
increase in ROAS
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