SeaDek

SEO & Paid Social Efforts Lead to 46.92% Increase in Conversions & 4.14 ROAS

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SeaDek Logo

The Problem

SeaDek, a leader in the marine flooring industry, has a great product—they specialize in custom flooring for boats and also offer DIY options. But through their years of trying different marketing strategies and agencies, it seemed like nothing was working to get them the results they wanted.

The Goal

When they got to Youtech, they wanted to focus on the retail and e-commerce side of business. They were looking to Youtech to help them strategize and scale through sales and the launching of new campaigns and products.

SeaDek

The Strategy

Youtech immediately began working on SeaDek’s SEO and paid social ad efforts. Putting together a strategy, they optimized for more leads and conversions.

KEY METRICS
SEO
Fixing technical issues, like 404s and image sizes
Keyword research & implementation
Title and meta tag optimization
GMB optimization
Paid Social
Created a full-funnel strategy
Launched new campaigns for new products
Slowly ramped up budget to avoid inflating cost per purchase

“

Working with Youtech has been a game changer to our organization. They have helped us increase our exposure across multiple industries and drastically increased our return on Ad spend.

Highly recommend working with their team of experienced, talented professionals.

Timothy Zwartz
Timothy Zwartz
President, SeaDek

SEO Results

Fixed a large number of technical issues found on the SeaDek site to improve website performance and user experience.
Keyword research to determine proper search intent, search volume, & keyword difficulty.
Optimized title & meta tags with relevant keywords on product/category pages in order to encourage more clicks from users and potential customers.
GMB Profile optimizations in order to boost online visibility and increase local search exposure.

+46.92%

conversions

+18.01%

website sessions

+14.64%

website users

+61.15%

new keywords

Paid Social Results

Created a full-funnel strategy, including Traffic, Conversion, and Retargeting for All SeaDek products.
Worked on slowly ramping up budget so as to not inflate cost per purchase and deflate return on ad spend.
Added design elements to lifestyle imagery with direct CTAs and on-brand verbiage to capture the right audiences.
Separated out interest groups related to boating, fishing, and camping as well as outdoor recreation enthusiasts.
Launched new campaigns for new products such as RV Treads, Cooler Tops, and Collegiate Cooler Tops.

4.14x

return on ad spend

+3,309

adds to cart

$0.34

cost per click

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