YouTube Ads

We Take The Time to Understand Your Business & Produce Results

Behind Google, YouTube is the second-largest search engine in the world. With extensive targeting options available through the platform, video ads are one of the most effective ways to ensure you get your message out when people flock to view content.

While initially seen exclusively on television, video advertising has evolved to YouTube.
Now, there are ~300 hours of video uploaded every minute onto YouTube.
The platform nets over 30 million visitors per day.

Only Select Agencies Become Google Premier Partners. We Happen To Be One Of Them.

To become Google Premier Partners, it takes more than just knowledge. Our agency has earned Premier Partner Status by showing outstanding results for our clients over an extended period of time. We take pride in being a part of this elite group

Get started with YouTube Ads today
Search Ads

Google Search

google analytics

Google Analytics

google shopping

Google Shopping

google display ads

Google Display Ads

video advertising

Video Advertising

mobile campaigns

Mobile Campaigns

Are YouTube Ads Right for You?

YouTube ads are one of the most effective ways to reach users based on the content they watch on YouTube. By targeting channels & videos that are relevant to your business or industry, YouTube ads allow advertisers to display short video ads to potential customers. Below are a few stats around YouTube advertising:

YouTube has nearly two billion monthly logged-in users
On average, 8 out of 10 adults under 50 watch YouTube in an average month
60% of people prefer watching YouTube over live TV
YouTube reaches more adults under 50 on mobile alone than any cable or broadcast TV network
YouTube is available in 80 different languages, which covers nearly all internet users
YouTube is the world’s third most visited website, trailing behind only Google and Facebook
There are more than one billion mobile video views each day
68% of YouTube users have watched a video to help decide on a purchasing decision
80% of YouTube users who have watched a video prior to purchasing a product said they watched it at the start of the shopping process
YouTube makes up 2/3 of all premium online video watched by millennials across all devices
Over 90% of U.S. adults under 45 watch YouTube videos

Types of YouTube Ads

Skippable In-Stream Ads
Non-Skippable In-Stream Ads
Bumper Ads
Video Discovery Ads

Skippable In-Stream Ads

How do skippable ads work?

Skippable in-stream ads play before, during, or after other videos. After 5 seconds, the user has an option to skip the ad

When should you use skippable ads?

Skippable ads are best used when you have video content you’d like to promote before, during, or after other videos on YouTube

How are you charged?

With CPV (cost per view) bidding, you pay when a viewer watches 30 seconds of your video (or the full duration if it’s shorter than 30 seconds) or interacts with your video like clicking on an overlay.

Non-Skippable In-Stream Ads

How do non-skippable ads work?

Non-skippable in-stream ads are 15 seconds or shorter and play before, during, or after videos. Users do not have the option to skip these ads.

When should you use non-skippable ads?

Non-skippable in-stream ads are best used when you have video content you’d like to promote before, during, or after other videos on YouTube and you want viewers to see the entire message without skipping your video

How are you charged?

Non-skippable in-stream ads use Target CPM bidding, so you pay based on impressions instead of views.

Video Discovery Ads

How are you charged?

You will be charged when a user decides to watch your video by clicking on the thumbnail.

When should you use video discovery ads?

Video Discovery ads are best used to promote video content in places of discovery, including next to related videos, YouTube search results, or on the mobile homepage of YouTube.

How do video discovery ads work?

Video discovery ads consist of a thumbnail image from your video with text. Video discovery ads encourage people to click on your thumbnail to watch your video.

Bumper Ads

How are you charged?

Bumper ads use Target CPM bidding, so you only pay based on the total number of impressions.

When should you use bumper ads?

Bumper ads are great to use when wanting to reach users on a broad scale and generate awareness.

How do bumper ads work?

Bumper ads are 6 seconds and play before, during, or after another video. Users don’t have the option to skip these ads

What You’ll Receive

Unlike your average digital marketing agency, our main focus is driving conversions! This will lead to more form fills, phone calls, sales, and email subscribers. We achieve this by matching the ads we create with custom branded landing pages that convert, provide seamless user experience, and stay ahead of the competition. Check out our work here.

Ad Creation

We leverage all ad types available within Google to determine what drives the highest conversion rates

Google Certified Talent

Each specialist working on your account is Google Certified.

Campaign Performance

A dedicated specialist will optimize your account daily. This ensures your account performance improves monthly.

Market Research

We take the time to understand your consumers to align our overall paid efforts.

Tailored Strategy

No two clients are the same. We tailor our approach specific to your overall business goals

Custom Goal-Driven Landing Pages

Simple design is an effective design. We create custom landing pages with the sole purpose of driving conversions.

Step 1

We will meet with you to better understand your business and what you wish to accomplish.

Step 2

We will craft a YouTube marketing plan and forecast that will target users based on topics, interests, and channels relevant to your business and industry.

Step 3

We will set up campaigns including ad creation, campaigns/ad groups, topic and interest targeting, and goal tracking.

Step 4

We will push play on our campaigns.

Step 5

We will conduct ongoing A/B testing and optimizations. Each day of the week a dedicated specialist will be focusing on certain aspects of your campaign to increase performance over time.

Let’s Get Started!

  • This field is for validation purposes and should be left unchanged.

Let’s Get Started

Less talk, more action.

LET'S GO
Youtech.