Ash

Global Shoe Brand Sees +90.77% in Conversions

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The Problem

Global shoe brand, ASH, wanted to break into the US shoe market but didn’t have a dedicated US site. They needed an agency that could help them create and launch a site while helping them solidify their brand in the US.

The Goal

ASH wanted to build a website that properly captured their brand, and use digital strategy to drive awareness, revenue, and sales. They wanted to capture existing customers and bring in new customers in the US market.

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The Strategy

Youtech built ASH a brand-new site and aligned our marketing efforts with the launch of the site in the US. Focusing on paid digital media, PPC and Instagram ads launched. Youtech also implemented a new monthly email marketing strategy and an aggressive SEO strategy.

KEY METRICS
PPC
Launched a PMAX campaign
Kept up with product feed
Implemented seasonality into copy and images
SEO
On-page optimization
Improved internal linking structure
Worked on improving technical site health
Paid Social
Brand new ad account
Implemented catalog ads
Focused on retargeting users
Email Marketing
Monthly email newsletter
New automations

“

Our experience with Youtech has been phenomenal! We started working with them last year to design and build our us.ash.com website. We launched in February and currently Youtech is handling all of the digital marketing, sales have been trending very well.

Wilbur is always available to jump in when needed and genuinely cares about the success of your business and the efficiency of your spend. Our Project Manager Maddie is the best! Her follow-up is amazing, never gets frazzled and is very knowledgeable about ecommerce and digital marketing. She treats us like we are her only client, but we are not! We are very fortunate for this amazing partnership!

Kim
Kim Bradly
CFO of Ash

SEO Results

On-page optimization: Focusing on transactional pages and collection pages, optimizing on-page elements (content, images, etc.) for both branded and non-branded KWs.
Improved internal linking structure and site navigation: Added breadcrumbs to PDPs, added CTAs to sale products, reorganized main nav menu to improve UX and make site navigation more intuitive.
Technical site health: Redirected 404 pages and cleaned up minor errors across the site.

+37.09%

website sessions

+38.41%

website users

+20%

transactions

+70.53%

conversions

PPC Results

Upon getting the necessary assets, we launched a PMAX campaign featuring all their products.
In addition to launching the PMAX campaign, we also made some changes to the product titles within their product feed to provide a clearer title for the customer.
The PMAX started having success immediately, and as the bidding strategy learned we saw decreases in CPA and saw purchase/revenue pick up.
Since launch the main things we have done to sustain success is keeping up with the product feed to make sure everything is looking right, and keeping tabs on what has gone out of stock.
When ASH switched from their Spring collection to their Fall collection, we made quick adjustments to the copy and images/videos we were using to capitalize on the new products in the collection and saw an immediate increase in results.

– 49.09%

cost per acquisition

+94.05%

transactions

+90.77%

conversions

+93.11%

return on ad spend

Paid Social Results

Created a new ad account for the client because the previous ad account was suspended indefinitely.
Retargeted users who have shown high intent of making a future purchase with a custom audience.
Created catalog ads to advertise the brand’s large volume of shoes.

-40.18%

cost per reach

+185.05%

return on ad spend

+20%

transactions

+70.53%

conversions

Email Marketing Results

Created a sunset flow to identify any unengaged subscribers
Cleaned out email lists to create highly segmented groups
Implemented a monthly newsletter strategy highlighting sales and new product drops

55.5%

open rate

3.71%

click rate

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