Social Media Management

Social media is a gateway to new customers, potential buyers, and possible engagers. Through various social media channels, businesses have the ability to create buzz around their brand or product while generating leads and money-making conversions. Social media management is the conceptualization and execution of strategic social media content across all platforms: Facebook, Instagram, Twitter, Pinterest, TikTok, and LinkedIn—just for starters.

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We’re a Facebook Marketing Partner.

Our team of social media specialists and proclaimed connoisseurs create, publish, and manage all content on all our client’s social platforms to deliver great results. Social media truly is the center of the universe: customers, buyers, engagers, and more “circle” social media daily through likes, comments, and messages. Here at Youtech, we create over 700 posts a month across all social platforms for our clients, ensuring that your brand stays at the center of the digital universe.

Review your current social media presence
Establish a social media presence, if you don’t currently have one
Strategize and plan out visual and written social content
Drive community engagement
Execute follower growth strategies
Respond to customer messages and questions

The Center of the Universe.

Social media truly is the center of the universe: customers, buyers, engagers, and more “circle” social media daily through likes, comments, and messages. Here at Youtech, we create over 700 posts a month across all social platforms for our clients, ensuring that your brand stays at the center of the digital universe.

198%

We increased social media traffic for an Arizona-based steakhouse by 198%

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300+

We gained over 300 Facebook likes for an Arizona-based steakhouse

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50k

We generated over 50k Facebook followers for a Chicago-based entertainment website

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110k+

We amplified a Chicago-based entertainment website by producing over 110k monthly impressions on Instagram and Twitter

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What You’ll Get.

With Youtech, you will receive strategic reporting on areas of improvement, day-to-day monitoring of your social media accounts, and daily conversations with customers and potential fans of your business.

Social media is a valuable tool for continuing brand, company, and product growth. Most Americans spend over 2 hours a day on social media, so why not capture some of their attention by popping up in their feed?

Onboarding.

During the first step of our process, we gain access to your social media accounts, complete internal social audits, and begin building strategies to lay the foundation of our work.

Gain access to your current social media accounts or create new accounts
Conduct an internal social media audit
Create a social media content strategy
Create a social media follower growth strategy
Obtain access to your image gallery (if applicable)
Obtain brand guidelines and logo files
Schedule a Social Media Discovery call

Discovery and Optimization.

During step two, we seek to understand your vision and we want you to understand the work we will be completing. To have a mutual understanding of one another, we will have a Social Media Discovery call where goals and expectations are worked out and agreed upon—this will get the ball rolling so we can begin our work.

Social Media Discovery Call

Establish content guidelines
Review the one-off posting process
Determine the involvement (from the client) and approval process
Identify key holidays and events to post for
Create a plan to refresh your image gallery (if applicable)
Review a suggested content strategy
Review follower growth strategy

Optimize Social Media Profiles

Contact Information
Profile Picture
Banner Image
Profile “Story” Highlight Images
Website Link
Company Bio

Content Creation and Approval.

After planning out your social media strategy and making a few preliminary tweaks, we then move to bring your social media channels to life through content creation and additional strategy.

Conduct hashtag research to find the best keywords to amplify your brand
Create content calendars to stay on schedule and ensure frequent posting
Identify and capture images and create custom graphics
Craft engaging copy for all social media posts
Share the content calendar Youtech created with you and your team
Begin posting content upon your approval – This is based on the involvement decided during the Social Media Discovery call
Begin internal engagement to generate social buzz – This is based on the involvement decided during the Social Media Discovery call
Implement follower growth strategy to reach the masses – This is based on the involvement decided during the Social Media Discovery call

Recurring projects included

Content will be shared for your review on a monthly basis – This is based on the involvement decided during the onboarding process
Analytics shared to you and your team from your given Project Manager

Social Media Packages.

YouShare.

Premium Social Media Package

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Profile Optimization and Redesign.

Creation of social media profiles and profile assets
If accounts are already created, we will work to update and optimize them to create a seamless brand presence

Account Audit.

Evaluation of current social media platforms and presence

Competitor Analysis.

Analysis of industry competitors
Used to create Social Media Strategy

Social Media Strategy.

Content objective and post types defined
Comprehensive industry research and analysis

Hashtag Strategy.

Bi-weekly hashtag research relevant to the industry

Collaborative Calendar.

Create and populate the calendar with national holidays, photography schedule, and campaigns

Vision Board.

Determine desired aesthetic and provide a vision board to ensure alignment with aesthetic goals

Determine Social Platforms.

3 posts per week
After research phase, selection of Facebook, Twitter, Instagram, Pinterest and/or LinkedIn will be made by the Youtech team if preferred
Select up to 4 platforms

Additional Recommendations.

Recommended accounts to follow, engage with similar industry accounts, retweet approval sheet
Social Ads budget
External engagement strategy

Custom Deck Creation.

Including all research and recommendations—to be presented for approval before initial post planning

Custom Graphics.

Creation of custom graphics for in-feed and informational posts

Custom Instagram Stories.

Two (2) per week included in the content schedule

Custom Profile Features.

Creation and updates to custom profile features (i.e. Banner, Highlight Icons, Profile Pictures, etc.)
Creation and updates to custom profile features (i.e. Banner, Highlight Icons, Profile Pictures, etc.)

Monthly Analytics Report.

Present report findings each month with suggestions for improvement
Collect data from the previous month’s performance

Monthly Strategy Update.

Using the report, analyze data and implement strategy updates

Quarterly Strategy Report.

Quarterly campaign ideation and goals

Engagement.

Interacting with industry-related accounts and posts
Internal engagement to be performed 3 times per week
Including but not limited to direct messages, comments, inviting to page, reviews/recommendations, tagged photos, etc.

Trend Forecasting.

Content to be replaced with trending concept if needed
Research and implement trends as applicable

E-commerce.

Product tagging in posts to encourage direct shopping from the platform
Upload products to IG Shop and Facebook Commerce Manager

Photography/Videography.

Travel not included
Storyboard (Video) / Vision Board (Photo) creation
Four hours of shooting
Two rounds of revisions
Travel not included

90 Days Free Social Advertising Management.

Paired with organic social media to increase reach, engagement, and following

Instagram Secret Sauce.

Engage with up to 25 industry related posts per day; liking posts, leaving comments, and interacting with followers as the brand to increase engagement and followers
Target 40 unique Instagram accounts per month, guaranteed 1,500 interactions with targets per day

B2B.

Executive Leader Package

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Profile Optimization and Redesign.

Creation of social media profiles and profile assets
If accounts are already created, we will work to update and optimize them to create a seamless brand presence

Account Audit.

Evaluation of current social media platforms and presence

Competitor Analysis.

Analysis of industry competitors
Used to create Social Media Strategy

Social Media Strategy.

Content objective and post types defined
Comprehensive industry research and analysis

Hashtag Strategy.

Bi-weekly hashtag research relevant to the industry

LinkedIn Posting.

1 article per month
3 posts per week

Content Curation.

Bi-weekly meeting ‘interview’ – Content creation to be completed after meeting

Engagement.

Engagement to be performed 3 times per week
Monitor comments, reactions, mentions and shares
Like, comment and share industry-relevant posts with client approval

LinkedIn Secret Sauce.

Invite 100 connections per month to follow page
Select hashtags for the page and interact within those hashtags bi-weekly
Optional: LinkedIn Lead Gen – At the Sales Team discretion

B2B.

Culture & Hiring Package

Get Started

Profile Optimization and Redesign.

Creation of social media profiles and profile assets
If accounts are already created, we will work to update and optimize them to create a seamless brand presence

Account Audit.

Evaluation of current social media platforms and presence

Competitor Analysis.

Analysis of industry competitors
Used to create Social Media Strategy

Social Media Strategy.

Content objective and post types defined
Comprehensive industry research and analysis

Hashtag Strategy.

Bi-weekly hashtag research relevant to the industry

Engagement.

Internal engagement to be performed 3 times per week
Including but not limited to direct messages, comments, inviting to page, reviews/recommendations, tagged photos, etc.
Interacting with industry-related accounts and posts

Determine Social Platforms.

After research phase, selection of Facebook, Twitter, Instagram, and/or LinkedIn will be made by the Youtech team if preferred
2 platforms max, additional platforms available for a fee
3 posts per week

Photography/Videography.

Travel not included
Storyboard (Video) / Vision Board (Photo) creation
Four hours of shooting
Two rounds of revisions
Travel not included

Instagram Secret Sauce.

Target 10 unique Instagram accounts per month, guaranteed 1,000 interactions with targets per day
Engage with up to 10 industry related posts per day; liking posts, leaving comments, and interacting with followers as the brand to increase engagement and followers

B2C.

Consumer Package

Get Started

Profile Optimization and Redesign.

Creation of social media profiles and profile assets
If accounts are already created, we will work to update and optimize them to create a seamless brand presence

Account Audit.

Evaluation of current social media platforms and presence

Competitor Analysis.

Analysis of industry competitors
Used to create Social Media Strategy

Social Media Strategy.

Content objective and post types defined
Comprehensive industry research and analysis

Hashtag Strategy.

Bi-weekly hashtag research relevant to the industry

Engagement.

Engagement to be performed 3 times per week
Monitor comments, reactions, mentions and shares
Like, comment and share industry-relevant posts with client approval

Determine Social Platforms.

After research phase, selection of Facebook, Twitter, Instagram, and/or LinkedIn will be made by the Youtech team if preferred
2 platforms max, additional platforms available for a fee
3 posts per week

Photography/Videography.

Travel not included
Storyboard (Video) / Vision Board (Photo) creation
Four hours of shooting
Two rounds of revisions
Travel not included

E-commerce.

Upload products to IG Shop and Facebook Commerce Manager
Product tagging in posts to encourage direct shopping from the platform
Optional: LinkedIn Lead Gen – At the Sales Team discretion

Instagram Secret Sauce.

Engage with up to 10 industry-related posts per day; liking posts, leaving comments, and interacting with followers as the brand to increase engagement and followers
Target 10 unique Instagram accounts per month, guaranteed 1,000 interactions with targets per day

Profile Optimization and Redesign.

Creation of social media profiles and profile assets
If accounts are already created, we will work to update and optimize them to create a seamless brand presence

Account Audit.

Evaluation of current social media platforms and presence

Social Media Strategy.

Content objective and post types defined
Comprehensive industry research and analysis

Hashtag Strategy.

Bi-weekly hashtag research relevant to the industry

Determine Social Platforms.

After research phase, selection of Facebook, Twitter, Instagram, Pinterest and/or LinkedIn will be made by the Youtech team if preferred
1 platform included – Additional platforms can be added for an additional fee
3 posts per week

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