Prime Steak Concepts

Luxury Dining, Elevated: Amplifying Visibility and Engagement Through SEO and Social Media

Key Metrics

+43%

organic search traffic (Steak 44)

+286%

referral traffic (Steak 44)

808

new Facebook likes (Steak 48)

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Primesteaks - Problem

The Problem

Prime Steak Concepts, led by renowned restaurateurs Jeff and Mike Mastro, wanted a marketing approach that echoed the level of unparalleled precision and luxury they bring to all of their fine dining experiences. Known for their quality and renowned dining experiences at Steak 44, Steak 48, and Dominick’s Steakhouse, they needed an agency that could match their caliber, enhance their online presence, boost search rankings, and attract more diners, all while preserving their brand’s exclusive aesthetic.

Inadequate SEO and online visibility didn’t match the strength of their in-person reputation
Limited engagement on social media platforms didn’t foster deeper connections with clientele
Underwhelming traffic from referral sources

The Goal

Prime Steak Concepts aspired to elevate each restaurant’s brand and online impact, expanding its luxury brand’s influence and securing its place as a destination for upscale dining.

Improve search rankings and visibility through SEO to attract discerning guests
Increase social media engagement and follower growth to foster brand loyalty
Drive more traffic and reservations through targeted digital strategies
Primesteaks - Goal

The Strategy

Youtech crafted a bespoke digital strategy that resonated with Prime Steak Concepts’ high-end audience, aligning each step with the brand’s curated aesthetic.

Together, we implemented a refined approach designed to resonate with each restaurant’s targeted audiences, leveraging search visibility and engaging visually driven social content.

SEO
SEO Strategy

Positioning for long-term success

Enhanced business listings across search engines, focusing on optimizations with google my business reviews, menus, and local business markup
Strengthened internal linking structure and added structured data markup to improve search performance
Social Media
Facebook Strategy

Customers think of you first when it’s time to buy

Put a focus on customer engagement and publish relevant content at optimal times to encourage meaningful interactions
Adapted posts to align with facebook’s algorithm changes to make sure customer-focused content was seen and engaged with
Social Media
Instagram Strategy

Showcasing the brand

Shared a curated feed of high-quality images to showcase new dishes, signature items, and unique features to each restaurant
Regularly updated followers with menu highlights, special events, and visually appealing content for repeat profile interactions/views
Primesteaks - Results

The Results

Youtech’s tailored SEO and social media efforts significantly boosted Prime Steak Concepts’ digital presence, enhancing brand visibility and engagement on all platforms. Each result was achieved with a focus on upholding the prestigious, customer-centric standards that Prime Steak Concepts embodies.

SEO Results

Local optimization resulted in increased visibility across search engines
Internal link and structured data updates boosted authority and search appearance
Improved rankings with a huge increase in organic search traffic
Primesteaks - SEO

+43%

organic search traffic (Steak 44)

+25%

organic search traffic (Steak 48)

+17%

organic search traffic (Dominick’s steakhouse)

They immerse themselves to really understand our guests and business so they can effectively represent our best brand.

Oliver Badgio – Chief Brand Officer

Facebook & Instagram Results

Increased engagement through relevant and engaging content tailored for customer interaction
Follower growth increased with 302 new likes for Steak 44 and 808 new likes for Steak 48
High-quality visuals attracted followers and improved brand loyalty
Promotions and event content contributed to increased user engagement and brand visibility

+198%

social traffic (Steak 44)

+40%

social traffic (Steak 48)

+92%

social traffic (Dominick’s Steakhouse)

+286%

referral traffic (Steak 44)

+121%

referral traffic (Steak 48)

+233%

referral traffic (Dominick’s Steakhouse)

Primesteaks - Social

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