Social Media Advertising

From small shops to renowned franchises, social media is a must-have for your business. Having a social media presence allows you the opportunity to reach millions nationwide. Most importantly though, it communicates authority.

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Effective Targeting.

With extensive interest-based & audience targeting, great social ads can be effective in targeting your audience based on their interest, demographics, location, devices, and more. Let’s take a look at a few stats regarding social media advertising.

Build Brand Awareness.

Increase your company’s visibility and heighten the user experience. We help ensure that your followers match the interests, demographics, and behaviors of your average customers. We’ll design a familiar and consistent brand to outclass competitors by creating engaging content, seamless visuals, and a powerful advertising strategy.

Develop Relationships.

Connect with your audience in ways that keep them coming back for more. Our team will pursue new and better methods to forge strong connections with your audience and get optimal conversions. Increase engagement on your platform, from likes to comments, and more.

Increase Website Exposure.

With increased brand awareness and customer engagement comes conversions. No matter your end goal—brand awareness, more leads, conversions, or all three—we create advertising campaigns that drive high traffic to your website or desired destination. Our extensive interest-based & audience targeting turns good social ads into great social ads.

Ad Type.

Image/video ads
Messenger ads
Newsfeed ads
Events
Story ads
Lead Generation

Targeting.

Remarketing
Interest
Life events
Demographics
Lifestyle & Financial
Behavior
Connections

Benefits.

Customizable budget
2nd most important online ad platform
Complex targeting

Ad Type.

Image/video post
Slideshow/carousel post
Stories ad

Targeting.

Remarketing
Connections
Behavior
Lifestyle & Financial
Demographics
Interest
Life events

Benefits.

Access to FB Manager
Young audience
Higher interaction with brands
Snapchat

Ad Type.

AR lenses
Snap ads
Story ads
Commercials
Collection ads
Filters
Filters

Targeting.

Interests
Devices
Audience
Location
Behavior

Benefits.

Global reach
Access to Snapchat’s Ads Manager
Customizable budget
Young audience

Ad Type.

Text ads
Sponsored content
Sponsored InMail

Targeting.

Job title
Group memberships
Industry
Location
Language
Company

Benefits.

Narrow segmentation
Global reach
Conversational ads
Keyword targeting

Ad Type.

Promoted trends
Promoted tweets
Promoted accounts
Automated ads

Targeting.

Demographics
Keyword
Follower
Interest

Benefits.

Conversational ads
Global reach
Keyword targeting
Narrow segmentation

What You’ll Receive.

Our main goal is driving conversions. We achieve this by devising an effective social campaign with custom branded-landing pages and seamless user experience across your social channels. This leads to more form fills, phone calls, sales, and email subscribers.

Ad Creation.

We leverage all ad types available across many social channels to determine which drives the highest conversion rates.

Campaign Performance.

A dedicated specialist will be in your ad account on a daily basis. While it’s not necessarily a good idea to make changes every day, we do perform daily check-ins to ensure your account performance improves over the long term.

Market Research.

We take the time to understand your consumers to align our overall paid efforts.

Tailored Research.

No two clients are the same. We tailor our approach to your overall business goals.

Custom Goal-Driven Landing Pages.

A simple design is an effective design. We create custom landing pages with the sole purpose of driving conversions.

Our Process.

Step 1.

Arrange an initial meeting with the client to better understand your business and what you want to accomplish.

Step 2.

Craft a social media marketing plan and forecast that will target users based on data segments relevant to your business and industry.

Step 3.

Set up campaigns including landing pages, ad creation, campaign/ad groups, interest & audience targeting, call tracking, location targeting, and goal tracking.

Step 4.

Push play on campaigns.

Step 5.

Perform ongoing A/B testing and optimizations. Each day of the week a dedicated specialist will focus on certain aspects of your campaign to increase performance over time.

Social Media Ads – Setup.

Data Segment Research.

Identify relevant data segments within Facebook.

Analytics/Goal Tracking.

Create and test goals to ensure they are properly working/tracking within Google Analytics & FB.

Ad Creation.

Creating multiple variations of adsCreating multiple variations of ads.

Up to 2 Landing Pages.

Dedicated landing pages focused around our campaign & KPIs.

Account Creation/Migration.

Creating new FB ads account or transferring admin access to our business manager account.

Budget Forecasting.

Based on spend, we forecast potential reach.

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