Nutrition Faktory is a premier health and fitness company catering to all people at any stage in their fitness journey. They specialize in selling pre-workout, protein powders, and supplements. While their online storefront is not lacking, their marketing was. They needed a bigger online presence and increased brand awareness to boost their overall revenue.
Nutrition Faktory was looking to optimize their website while running improved ads on social media and Google to help them reach their overall goals of partnering with more brands and opening more franchises.
Youtech put together a marketing plan that included an aggressive SEO strategy, an overhaul in their paid social ads, and a rebuild of their entire Google Merchant Center.
Nutrition Faktory’s online store was not optimized for search to drive the number of sales they were looking for. With their website lacking good SEO and the presence of Google Ads, Nutrition Faktory needed a stronger online marketing strategy to target the right people in their industry and increase brand awareness. With Youtech’s help, Nutrition Faktory increased their sales by 59%, allowing them to expand their online offers with new products and focus on building out their franchise base with physical stores. With the increase in marketing performance Nutrition Faktory has been able to help users convert faster and shorten their sales funnel, which increased their average order value by 21%.
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