Mike Norris

25
Mar

Facebook Creative Playbook

Your Step-By-Step Guide to Creating the Perfect Facebook Ads If you’re reading this, you’re a designer looking for help creating the perfect Facebook Ad. Luckily for you, we’ve put together this guide to make it easy. Just follow the process below, and you’ll be a whiz in no time. Refer back to this guide if you ever need a refresher.

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28
Nov

What You Need to Know About Acquisitions (We Just Went Through One!)

Episode Highlights: 1:18 – The Benefits of the Norton Norris Acquisition  3:03 – Why Now’s the Time to Invest Amid Pandemic  4:28 – Looking Back at Humble Beginnings  6:45 – Advice for Entrepreneurship  7:08 – Surround Yourself With Good People 7:57 – Fail Your Way to the Top 10:17 – Why the Higher Ed Industry?  12:13 – Advice on Acquisition 

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26
Oct

3 Reasons Why Sports Influencer Marketing is So Effective

Do you need sports marketing?  0:55 – About Hochberg Sports Marketing 1:14 – The Value of Niche Athletes 6:05 – Sports Influencer Marketing for Grey-Area Companies 8:05 – Fostering an Authentic Partnership 10:50 – Who is Athlete Marketing for? 13:08 – The Versatility of Athlete Marketing 18:00 – Keeping Influencing Organic 20:30 – Tips for Getting Started When sports influencer marketing comes to mind, you may think of massive partnership deals such

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9
Sep

Youtalk: A Candid Conversation with Rand Fishkin

What It Takes to Be a Successful Entrepreneur A Candid Convo on Entrepreneurship, Google Monopoly, TikTok’s Demise, & Why Uncomfortable Truths Are Your Best Selling Point Episode Highlights: 0:35 – The Positive & Negatives of Entrepreneurship 1:13 – Why Uncomfortable Truths Are Your Best Selling Point 5:15 – Sparktoro & Consumer Influencer Marketing 6:45 – Google Monopolization & The Future

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25
Aug

5 Reasons Why You Absolutely Need a CRM

5 reasons why you absolutely need a CRM to improve your customer relationships  As your business grows, you may start to wonder if a CRM (customer relationship management) is right for you. Well, let’s see.  Has a sales rep ever left your company? Have you ever had an unsatisfied customer? Or maybe even a happy one? Any long term accounts?

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9
Jul

5 Ways to Improve Communication in The Workplace & Everyday Conversation

Every day, we communicate. Whether it’s asking your spouse if they’ve seen the car keys or debriefing with your work team about an uncompleted task, we’re constantly putting our communication skills to the test. But just how effectively are we communicating?   Communication is the backbone of society. It’s the number #1 skillset employers look for in employees, the secret ingredient

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26
Jun

Marketing Post COVID-19

Discover how industries are reshaping the way they market during and after COVID-19  mar·ket·ing /ˈmärkədiNG/   The action of promoting and advertising products or services.   In the midst of a global pandemic, the term “Marketing” is slowly transforming into a new meaning. As some industries skyrocket in demand, while others decline, marketers everywhere are taking the moment to ask:

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11
Jun

Fundamentals of Google Analytics

Every website succeeds or fails on two things: Attracting visitors (the cheese) and Converting visitors (the mousetrap). If you don’t have goals set up in Google Analytics, you have no idea how effective your mousetrap is. In the marketing world, it’s impossible to understand the fabric of your business and marketing pursuits without digging deep into Google Analytics.  You wouldn’t

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28
May

Sales Tips Every Rep Should Know

When it comes to sales, rejection is inevitable. Cold calls can be grueling. Generally, sales reps get told “no” more in a week than people get told in an entire year. However, rejection is a vital part of sales. Rejection is unavoidable, and sometimes, outright exhausting. But there are ways to improve your sales experience—and it starts with the person

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14
May

How Technology Can Improve Your Business 

  Refine Your Brand with Technology COVID-19 has shifted marketing in pronounced ways. Businesses across the globe are dialing back on marketing efforts to focus internally on the security of their company. While this may seem wise and cost-effective, now is not the time to leave your prospects and customers alone.  More than ever, technology is a crucial part of

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