Programmatic Advertising

Find Your Audience

Display advertising has quickly become one of the most wildly popular advertising methods. We know that users turn to the internet to find everything. Whether they are looking to buy products or find answers, programmatic advertising (as a form of display advertising) can help scale your business and streamline the digital buying process.

Looking for results? We’ve got you covered.

At Youtech, we take the time to understand your business needs to drive results and increase conversions. We’ll ensure that your ads are placed on the right sites, and on the perfect platforms for your target demographic. With Youtech working for your business, you’ll see an increase in awareness & eventually conversions, guaranteed.

Programmatic advertising streamlines the ad buying process
More efficient targeting allows for real-time bidding
Cost-effective bid structure is beneficial for advertisers
Centro

Digital Marketing

Programmatic advertising is the automated process of buying and selling mobile, desktop, video, radio, and OTT ad inventory through an open exchange, which works to connect advertisers to publishers. Programmatic advertising relies on artificial intelligence to help streamline the buying process from start to finish.

Transparency & control of your ad buys
Real-time reporting and data measurement
Wide range of targeting capabilities
Reach your audience on a large scale
Variety of channels (display, video, mobile, native, OTT)

How Programmatic Advertising Works

Step 1

When a user lands on a publishers website, an automated bidding auction starts to service this user an ad.

Step 2

A publisher lists available ad space for a given user on their Side-Supply Platform (SSP). An SSP acts as the seller for the publisher, allowing advertisers to bid through a Demand-Side Platform (DSP) which acts as a buyer for the advertiser.

Step 3

Once the SSP receives information from the publisher on the ad space available to purchase, they analyze the user’s cookies to determine things like their geography, demographics, interests, & more.

Step 4

The advertisers DSP then reviews the information on the user provided by the SSP. Demand-Side Platforms determine ad space that aligns with the advertisers budget and targeting parameters.

Step 5

The DSP then makes a bid on the ad placement for the advertiser. This process occurs in real-time, which is programmatic advertising is oftentimes referred to as Real-Time Bidding (RBS).

Step 6

Once the SSP receives bids from various advertisers and DSPs, the SSP will pick the winner of the auction.

Step 7

Once the winner is determined, the SSP displays the winning ad to the user on the publisher’s site. This process occurs within milliseconds, all while the page is loading for a user to view the content!

Programmatic Targeting

Demographic

Target different audiences based on a variety of demographic factors including age, gender, household income, & more.

Private Marketplace

Invitation only marketplace where premium publishers can offer their inventory to a select number of advertisers.

Custom Site List/White List

Ads will only be served against preselected sites, providing great control over brand safety but limited scale.

Look-A-Like Audiences

Leverage 1st party data to find new audiences that look and act like the current audience.

Behavioral

Target different audiences based on a variety of demonstrated behaviors such as intent or interest.

Contextual

Contextual targeting uses a set of keywords to determine page level content to determine where ads will run.

Retargeting

Lower funnel tactic used to reserve messages to users that have engaged with a brand’s site.

Search Retargeting

Lower funnel tactic used to reserve messages to users that have searched on a brand’s keywords

What You’ll Receive

Unlike your average digital marketing agency, our main focus is driving conversions. This will lead to more form fills, phone calls, sales, and email subscribers. We achieve this by matching the ads we create with custom branded landing pages that convert, provide seamless user experience, and stay ahead of the competition.

Ad Creation

We leverage all ad types available within Google to determine what drives the highest conversions rates.

Programmatic Certified Talent

Each specialist on your account is certified in running programmatic campaigns.

Campaign Performance

A dedicated specialist will optimize your account daily. This ensures your account performance improves monthly.

Market Research

We take the time to understand your consumers to align our overall paid efforts.

Tailored Research

No two clients are the same. We tailor our approach specific to your overall business goals.

Custom Goal-Driven Landing Pages

Simple design is an effective design. We create custom landing pages with the sole purpose of driving conversions.

Step 1

We will set up an initial meeting with you to better understand what you hope to accomplish and your business’ goals.

Step 2

We will get to work crafting a programmatic advertising plan and forecast that will target users based on dad segments relevant to your business, industry, and target audience.

Step 3

Then, we will set up campaigns including landing pages, ad creation, campaigns/ad groups, segment targeting including 1st and 3rd data, call tracking, location targeting and goal tracking.

Step 4

We will push play on our campaigns

Step 5

We will utilize ongoing A/B testing and optimizations. Each day of the week a dedicated specialist will be focusing on certain aspects of your campaign to increase performance over time.

Let’s Get Started!

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Let’s Get Started

Less talk, more action.

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Youtech.