Marketing

18
Oct

5 Marketing Tips to Grow Your Plumbing Business and Bring Customers Down the Pipeline

There are over 400,000 plumbers in the United States. With so many businesses offering the same services, chances are you have competitors in your area that you need to beat out. Do you want to blow your competition out of the water? Are you looking to bring on new customers? To grow, you need to let people know that your business exists

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25
Mar

Facebook Creative Playbook

Your Step-By-Step Guide to Creating the Perfect Facebook Ads If you’re reading this, you’re a designer looking for help creating the perfect Facebook Ad. Luckily for you, we’ve put together this guide to make it easy. Just follow the process below, and you’ll be a whiz in no time. Refer back to this guide if you ever need a refresher.

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7
Dec

HVAC SEO Tips: 5 Ways to Rank on the First Page of Google

Although traditional types of campaigns such as newspaper advertisements and billboards can be effective, it’s time to transition your marketing efforts to the 21st century. A countless number of companies in the HVAC industry are adopting new types of marketing mediums including Search Engine Optimization (SEO), Social Media, and Pay-Per-Click Advertising (PPC). When a homeowner’s air conditioner fails in the

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28
Nov

What You Need to Know About Acquisitions (We Just Went Through One!)

Episode Highlights: 1:18 – The Benefits of the Norton Norris Acquisition  3:03 – Why Now’s the Time to Invest Amid Pandemic  4:28 – Looking Back at Humble Beginnings  6:45 – Advice for Entrepreneurship  7:08 – Surround Yourself With Good People 7:57 – Fail Your Way to the Top 10:17 – Why the Higher Ed Industry?  12:13 – Advice on Acquisition 

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29
Oct

The World Is Made of Language: A Deep Dive into Consumer Research 

A Deep Dive into Consumer Research When we say the world is made of language, our minds inherently think of our own cultures: Spanish, English, French, Italian, Portuguese, etc. If I were to ask one of our senior developers what languages they speak, they’d probably say HTML, CSS, Java, Python, C, and more.  If you’re a developer, you probably perceive

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26
Oct

3 Reasons Why Sports Influencer Marketing is So Effective

Do you need sports marketing?  0:55 – About Hochberg Sports Marketing 1:14 – The Value of Niche Athletes 6:05 – Sports Influencer Marketing for Grey-Area Companies 8:05 – Fostering an Authentic Partnership 10:50 – Who is Athlete Marketing for? 13:08 – The Versatility of Athlete Marketing 18:00 – Keeping Influencing Organic 20:30 – Tips for Getting Started When sports influencer marketing comes to mind, you may think of massive partnership deals such

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9
Sep

Youtalk: A Candid Conversation with Rand Fishkin

What It Takes to Be a Successful Entrepreneur A Candid Convo on Entrepreneurship, Google Monopoly, TikTok’s Demise, & Why Uncomfortable Truths Are Your Best Selling Point Episode Highlights: 0:35 – The Positive & Negatives of Entrepreneurship 1:13 – Why Uncomfortable Truths Are Your Best Selling Point 5:15 – Sparktoro & Consumer Influencer Marketing 6:45 – Google Monopolization & The Future

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25
Aug

5 Reasons Why You Absolutely Need a CRM

5 reasons why you absolutely need a CRM to improve your customer relationships  As your business grows, you may start to wonder if a CRM (customer relationship management) is right for you. Well, let’s see.  Has a sales rep ever left your company? Have you ever had an unsatisfied customer? Or maybe even a happy one? Any long term accounts?

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9
Jul

5 Ways to Improve Communication in The Workplace & Everyday Conversation

Every day, we communicate. Whether it’s asking your spouse if they’ve seen the car keys or debriefing with your work team about an uncompleted task, we’re constantly putting our communication skills to the test. But just how effectively are we communicating?   Communication is the backbone of society. It’s the number #1 skillset employers look for in employees, the secret ingredient

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26
Jun

Marketing Post COVID-19

Discover how industries are reshaping the way they market during and after COVID-19  mar·ket·ing /ˈmärkədiNG/   The action of promoting and advertising products or services.   In the midst of a global pandemic, the term “Marketing” is slowly transforming into a new meaning. As some industries skyrocket in demand, while others decline, marketers everywhere are taking the moment to ask:

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