Marketing

6
Nov

The Benefits of Display Advertising with Bannersnack

Where Does Display Advertising Belong in Your Marketing? Mike Norris: Hey everybody, Happy Wednesday! It’s Mike here, and I’ve got Bernadette from Bannersnack with me today and we’re going to talk a little bit about display advertising and how it fits into your overall marketing mix. So, before we do that though- I’d like to introduce Bernadette. Bernadette, do you

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23
Oct

Link Building Using LinkAssistant by SEO PowerSuite

Video Transcription Mike Norris: What’s going on guys, happy Wednesday! It’s Mike Norris. Today I’m going to talk to you about an awesome tool here for link building. It’s called LinkAssistant.  Link Building with LinkAssistant LinkAssistant is part of SEO PowerSuite- which is a whole suite of SEO tools that you could use for different functions. It’s a really great

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18
Sep

#WeBuildWednesdays 48: A/B Testing vs. Personalization

 Mike: How’s it going, guys. Happy Wednesday! It’s Mike Norris. I’m here to talk to you today about A/B testing and Personalization. And for this conversation, I brought in Charles Brunn from Dynamic Yield, who is an expert in this field. So, Charles, I’ll let you introduce yourself a little bit here. Charles: Thanks, Mike! Dialing in from New

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31
Jul

How to Set Up a Free HubSpot CRM in 3 Minutes

What’s going on, guys! Happy Wednesday. I’m going to start right off by apologizing for the audio. I’m not using the microphone today because we’re doing a quick little tutorial here. My apologies.  Today I’m going to show you how to create a free CRM through HubSpot. It’s actually super easy. I don’t anticipate this to be a really long video. I do want to

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17
Jul

#WeBuildWednesdays 41: The Benefits of Call Tracking w/ CallRail

 The Benefits of Call Tracking Mike: What’s going on, guys!  Happy Wednesday.  This is Mike. I’m here with Sam Bacon from CallRail. Sam: Hey, guys! Mike: Today, we are going to talk about the benefits of call tracking, so I brought Sam on. She’s a big expert on this topic. Sam, start us off! What are the benefits of call tracking?

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10
Jul

#WeBuildWednesdays 40: How to Use Feedback Loops in Marketing

  Happy Wednesday, guys!  Mike Norris here.  I’m going to talk to you today about feedback loops, which are an essential part of marketing. If you’re still doing the same marketing tactics that you were doing one to three years ago—and you haven’t changed them—you need to take a second look. A great way to do so would be with feedback loops,

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26
Jun

#WeBuildWednesdays #39: Using SMART Goals to Improve Marketing

Hey guys. Happy Wednesday! Today, we’re going to talk about SMART Goals and how they can improve your marketing. Before we do so, I want to talk a little bit about this. A lot of people come to us and say, “I should be doing marketing. I should be doing digital marketing. Everyone’s on Facebook, Google, and all these other

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5
Jun

#WeBuildWednesdays Episode 36: Voice Search Sucks

Voice Search Is the New Buzzword Hey guys! My name is Mike Norris and voice search sucks. I’ll tell you why. Voice search right now is a huge buzzword. Everyone is optimizing for voice search. There are conferences centered on voice search, the future of voice search, and how it’s changing the way we do things. I’m here to tell

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29
May

#WeBuildWednesdays Episode 35: Using Google Display Advertising w/ Custom Intent Audiences

  Morning guys! Happy Wednesday. This is Mike Norris.   For today’s topic, we’re gonna talk about Google Display Advertising with custom intent audiences. Before we do that, I’m gonna back up a bit. Let’s talk about Display Advertising and what that is on a very basic level. What is Display Advertising? Display Advertising is like an online billboard. Basically,

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22
May

#WeBuildWednesdays Ep 34: Measuring ROI Using Attribution Models

Take Control of Your Marketing Dollars Hey guys. Happy Wednesday! It’s Mike Norris. I’m here to talk to you today about how you can better measure ROI with attribution models. I chose this topic because 43% of companies list measuring ROI as their top marketing challenge. Adoption of marketing attribution has climbed in the past year by about 26%, but less

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