FPE Automation is a full-service stocking distributor who specializes in designing automotive robotics for commercial clients. Their solutions have helped their customers streamline and improve everyday operations since 1963. They are innovators and creators of pneumatic and motion control solutions in a cost-effective manner.
FPE Automation came to Youtech in need of a new website that was reflective of their company and the industry in which they served. Their current site needed a facelift, it was unresponsive, wasn’t user-friendly, and lacked organization. Our mission was threefold, create a website that was functional, visually appealing & up to date, and mobile responsive. They needed a better way to organize their product lines in a fashion that made sense and was easy to navigate in the field. FPE’s sales representatives often pulled information on the spot, so it was vital we create a streamlined process for them to access those materials.
FPE Automation partnered with the team at our electrical marketing agency to carry out a full website rebuild to update their site through organizing product lines, creating a resources portal for education, and making their site mobile responsive.
Youtech devised a strategic search campaign that targeted specific products and keywords to create ad relevance and generate conversions. Utilizing Google Analytics allowed us to analyze how much ad spend was being allocated for each keyword so we could evaluate our ROI.