Pave America

Transforming Digital Presence Across 30+ Acquired Brands Through Comprehensive Marketing Integration

Key Metrics

+575.5%

total keyword rankings

22

websites launched & optimized

205.78%

growth in active users

+1,283.04%

search impressions

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Pave America - Problem

The Problem

After acquiring approximately 30 different paving brands, Pave America struggled with managing and integrating distinct digital marketing efforts across its portfolio. Each brand had a unique digital presence (or lack thereof) creating inconsistency in market positioning and brand messaging.

Disconnected digital presence across 30+ acquired brands
Lack of standardized marketing strategy
No active marketing for majority of brands
Inconsistent website management

The Goal

Establish a cohesive digital brand presence across all Pave America brands while maintaining individual brand identity and local market relevance.

Unify digital marketing presence while maintaining brand identity
Implement cohesive marketing strategy across all brands
Streamline operations for 30+ brands
Create foundation for scalable growth
Pave America - Goal

The Strategy

Our approach focused on creating a scalable digital infrastructure that could support multiple brands while maintaining individual market presence. We implemented a phased rollout to ensure a smooth transition and immediate market impact.

To tackle the challenge of managing multiple brand websites effectively, we developed a universal website template that maintained brand consistency while allowing for local customization. Our mobile-first, conversion-focused design approach was used for optimal user experience across all devices. We implemented a streamlined launch process that enabled rapid deployment while maintaining quality, building on an ADA-compliant framework, and integrating comprehensive lead tracking and analytics systems.

For organic social, we created a cohesive strategy that balanced brand unity with local market relevance. We developed customized content calendars for each brand, supported by a library of branded graphic templates. Our context mix combined project showcases with educational content, establishing each brand as a local authority while maintaining consistent posting schedules to build engagement.

Our SEO approach focused on establishing a strong local presence for each brand while leveraging the collective strength of the Pave America network. We implemented optimization across 22 brand websites, developing location-specific content that targeted industry-relevant keywords. This was supported by a solid technical SEO foundation that enhanced visibility across all brands.

Pave America - Results

The Results

Within the first year of the partnership, our integrated marketing approach transformed Pave America’s online presence across brands. By establishing consistent strategies and implementing data-driven optimizations, we achieved significant growth across all channels. The systematic approach to launching and managing multiple brand properties simultaneously allowed us to scale quickly while maintaining quality and performance.

SEO Strategy

Optimized 22 branded websites
Optimized for local service areas & industry specific keywords
Created content strategy focused on paving services
Established technical SEO standards
Built local citation networks
Pave America Mock

Partnering with Youtech has been an absolute game-changer for Pave America. As a marketing director overseeing 30 subsidiary brands, having a team that feels like an in-house extension of our own has been invaluable.

Their expertise in website development, SEO, and social media has helped us scale seamlessly while maintaining a strong local presence for each brand. Beyond their strategic approach and technical skills, their responsiveness, collaboration, and dedication make them more than just an agency—they’re truly part of our team. I am grateful for such a fantastic partnership and look forward to continuing to work together for years to come!

Kasey Ronan – Marketing Director
Kasey Ronan
Pave America - Web Results

Website Development

Launched 22 branded websites
Implemented mobile-first, conversion-focused design
Developed streamlined launch process for rapid deployment
Integrated leads tracking and analytics
Built ADA-compliant framework

Organic Social Strategy

Developed brand-specific content calendars
Created custom graphic templates
Mixed project showcases with educational content
Targeted ads to specific service areas
Established consistent posting schedule & local engagement

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