Northwest Cedar
Illinois Fencing Company Conversions Up 213.49%
The Problem
Northwest Cedar is a fencing company serving the greater Chicagoland area and parts of Indiana. From installation to repair, they offer high-quality fencing services with all types of fencing materials. However, their previous agency wasn’t able to scale in the way they needed to get the word out about their business.
The Goal
Northwest Cedar wanted to increase their inbound leads, conversions, and ROAS while reducing costs and improving their communication on how their marketing dollars were being spent. They also wanted to have consistent branding across all channels—something highly important for not only getting more leads but better quality leads as well.
The Strategy
Youtech audited Northwest Cedar’s entire marketing strategy and got to work adjusting and improving strategies in the following three categories to help meet the goals.
KEY METRICS
SEO
PPC
Social Ads
The Results
After researching what was available, we wanted an industry leader, and that’s when Youtech started to change everything. From the first business meeting with Wilbur and Audrey and many of the Youtech team, the strategies they proposed were nothing we had ever implemented. To be honest, most of the strategies we didn’t even know existed. We took the leap of faith and signed on with Youtech. It has been almost eight months and the results have been beyond anything we expected. It took about 3 months before they had everything they hoped to do to be in full swing. We have doubled our sales totals every month and expect February to be our first triple-up.
“
I have been in business for over 30 years. We have tried every marketing strategy out there. Direct mailings, magazines, radio, and even television commercials. Sales were consistent and word-of-mouth referrals kept the business in a steady growth pattern, but we needed something new.
I cannot thank Youtech enough. They have literally changed the whole way we look at business now. Thank you so much for everything you have done. You were right about everything!
Owner, Northwest Cedar
SEO Results
+47.59%
website sessions
+44.07%
website users
+213.49%
conversions
PPC Results
We are using search advertising, focusing on a branded and non-branded keyword strategy. The client never ran PPC in the past, so we had to figure out what worked for them over the first few weeks. February saw increases once we worked out some kinks in our strategy such as excluding search terms that don’t convert, moving budgets between campaigns, altering ad copy, and using enhanced conversion tracking to get the most precise tracking for form fills.
-30%
CPC
-77%
CPA
+383%
leads
Social Ads Results
+929.57%
clicks
+385.71%
leads
+8,500%
landing page views
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