My Pantry Express

Doubling Orders and Helping Families in Need Through Tailored Web Design, SEO & PPC Campaigns

Key Metrics

+259%

increase in Organic Traffic

+90%

increase in Conversion Rate

+800%

increase in Facebook Conversions

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The Problem

My Pantry Express, an initiative of Northern Illinois Food Bank (NIFB), offers Northern Illinois residents a unique online food pantry experience and provides food distribution without the usual eligibility requirements. Unlike typical marketing projects, our goal is to help families in need—not drive revenue.

Wilbur You, Youtech’s CEO, serves on the NIFB board and has been an active supporter through his time and donations. When NIFB approached Youtech for digital marketing solutions, we understood the unique challenges ahead of us.

Limited Visibility and Organic Traffic
Need for a Streamlined, User-Friendly Ordering Process
Complex Ordering Requirements Due to Inventory Limits and Delivery Needs

The Goal

With a shared vision for reducing food insecurity and waste, Youtech partnered with My Pantry Express to improve the site’s user experience, build order management workflows, and broaden the organization’s overall reach.

Double the Number of Orders Processed Through the Website
Redesign the Site to Manage Order Complexities and Boost User Experience
Increase Visibility and Engagement, Connecting More Families to Much Needed Support

The Strategy

Youtech implemented a custom digital strategy to match the operational needs and selfless mission of My Pantry Express. We transformed their digital presence, combining SEO, PPC, social media, and custom web development to make accessing food as seamless as possible.

SEO
SEO Strategy

Enhanced Local Search Visibility to Reach Underserved Communities

Optimized Site Pages With County-Specific Keywords to Ensure Accessible Navigation
Paid Search
PPC Strategy

Developed Campaigns Targetting Single Parents, Families, Seniors, and College Students

Refined Targeting Through Ongoing Audience Segmentation to Engage with More Residents in Need
Social Media
Paid Social Strategy

Designed Conversion-Focused Ads Linked Directly to Simplified Ordering Page

Published Tailored, Community-Centric Content, Guiding Users on How to Use the Platform
Web Design
Web Design & Development

Built a custom eCommerce-esque Website that Allows Users to Checkout Without Payment, Integrated With Twilio to Manage Backend Operations

Set Up Workflows for Scheduled Order Windows and Item Limits, Using Custom Development and DoorDash Integration

The Results

Youtech’s custom approach empowered My Pantry Express to expand its impact, streamline its digital operations, and connect more underprivileged people with food resources.

NIFB SEO Results

SEO Results

Targeted Local SEO to Boost Visibility for Food Assistance Searches
Developed Social Ads to Engage and Direct Users to Order Pages
Focused PPC Campaigns on High-Need Demographics
259% Increase in Organic Web Traffic
90% Goal Completion Rate on NIFB Website
800 Facebook Conversion for MPX

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