J&J Ventures
Key Metrics
+259%
organic search
200+
rebranded locations
+74.4%
paid Google conversions
The Problem
J&J Ventures, an amusement and video gaming terminal operator, provides industry expertise and top-tier service to partnered businesses across Illinois, Indiana, Missouri, Kentucky, and Pennsylvania.
J&J wanted to help their partnered establishments optimize player enjoyment and maximize revenue. To achieve this, they focused on enhancing their marketing efforts, turning to Youtech for assistance in growing their digital and traditional marketing strategies.
The Goal
When J&J Ventures acquired Awesome Hand Gaming (AHG), one of Youtech’s long-standing clients, they aimed to strengthen their own presence in the gaming and amusement industry.
Our work for AHG went far outside the box, as we hosted events and hired staff to run the marketing for their locations. After the acquisition, J&J Ventures decided to continue collaborating with Youtech to achieve these key goals:
The Strategy
After speaking to our team, J&J knew they hit the jackpot. Together, we buckled down and selected the best-suited marketing services to help them win big. From classic SEO to creative videos and web design, we certainly went all in.
SEO
Positioning for long-term success
Performed extensive on-page optimizations and locational content built-outs to increase the search ranking of this industry leader.
PPC
Main lead funnel for short-and-medium term growth
Implemented a series of branded and non-branded campaigns, resulting in a nearly 75% lead increase.
Video
Bringing your vision to life
Created 13+ videos pertaining to sales, human resources, gaming legislation, and more. Collaborated on promotional strategy, scriptwriting, and production to educate viewers on state legislation and services.
Web Design
Building a foundation for online visibility
Fixed the CRS made under past agencies. Adjust site content, SEO, web integrations, and more as needed.
The Results
Our relationship with J&J Ventures dates back to 2014. They knew that trusting Youtech was a winning bet in their mission to dominate the gaming and amusement industry.
If any agency could drive J&J Ventures’ rapid growth, it was Youtech. Our marketing experts crafted strategies that resonated with their audience and positioned J&J Ventures as a trusted gaming and amusement partner. To no one’s surprise, their investment paid off—big time.
+259%
organic search traffic
+12.5%
organic conversions
200+
rebranded locations
+74.4%
paid google conversions
“
I cannot express how thrilled we are with the services provided by Youtech! Their team is a dream to work with and always thoroughly impressed with every project we tackle together.
If you are looking for a marketing agency that delivers outstanding results and a level of customer service that exceeds expectations, look no further.
Brooke Westjohn – Marketing Manager – J&J Gaming
Transparent & Flexible
Understand where every dollar is going, and why it's going there. Let's make better decisions for your business together—like strategic partners should.
