Horizon Services
Enterprise-Level SEO & PPC Management
Key Metrics
+591%
conversions up by
+1,827.15%
organic new users
+1,542.80%
organic sessions
The Problem
Horizon is the East Coast’s leading HVAC company, commanding a diverse portfolio of brands. Snell, a pioneer Horizon brand, sought the expertise of Youtech for digital marketing solutions tailored to the home services it offered. Snell’s leadership was tired of working with the same marketing agencies commonly used in the HVAC space. Frustrated by the brand’s underwhelming visibility in search engine results, it aimed to elevate its rankings and increase website conversions.
The Goal
Snell and Youtech recognized the urgent need for a more effective SEO strategy to dominate search results for those seeking HVAC specialists. Snell was focused on significantly boosting the monthly conversions, phone calls, and appointment requests generated by the website.
The Strategy
We flew out and pitched the Horizon leadership team a customized plan that stood out from the same strategies they had seen for years. We weren’t working with any of Horizon’s competitors in the area, which allowed us to focus solely on making their brands our priority. Our comprehensive strategy incorporated high-quality copywriting and adherence to SEO best practices.
Custom Service Pages
Local Landing Pages
New Blogs
The Results
Delivering on our promise to significantly boost SEO results, Youtech worked with Horizon for 5 years. During this time, we stayed on as the brand’s SEO agency across three different CMOs and private equity groups.
SEO Results
In February 2019, we began offering innovative HVAC SEO services tailored to Horizon’s size, business type, and objectives. After seeing positive results, Youtech expanded its services in April to include PPC.
+591.30%
organic conversions
+1,542.80%
organic sessions
+1,827.15%
organic new users
+189.30%
organic pageviews
Transparent & Flexible
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