30 Year Old Lawn Care Brands Has One of Their Best Busy Seasons Yet

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The Problem

Since 1988, Hometurf Lawn Care has helped people in Ontario and Calgary get the best quality lawn care at the most affordable problems. Sometimes, when companies have been around for a long time, things can become stagnant. They increased spend before their busy season, but their old agency didn’t set up the PPC and paid social campaigns for success.

The Goal

Hometurf wanted to work with someone who understood digital marketing and could help make quick changes to help them in the short term but also set them up for next year’s busy season.

Hometurf Goal

The Strategy

Youtech jumped right into it. Optimizations were made immediately to help turn around the results of all running campaigns.

New copy
Restructuring ad groups
Got rid of underperforming ads
Paid Social
A full-funnel approach
Expanded budget
Ensured purchase tracking was working correctly

PPC Results

We began running ads during the peak season to capitalize on intent.
We updated old ad copy with newer, branded ad copy.
Added in relevant keywords like aeration, lawn care, and weed control.
All ad groups were restructured to be specific to certain services.






click thru rate



Paid Social Results

When we started running ads for Hometurf, we created a full-funnel approach to running traffic, sales and retargeting during the busy seasons. This was something they did not have fully in place before.
We also made sure our purchase tracking was working correctly since they were not seeing any purchases until we took over.
When we expanded the budget during the busy seasons, we expanded our campaigns by adding in additional targeting, and new ad creatives so as to not overspend on limited ad sets and ads.
We also started tracking more than just purchases, we now also track contact leads and pay close attention to other high-intent actions like checkouts initiated.
We use these kinds of high-intent actions as retargeting audiences to encourage people lower in the funnel to purchase.




click thru rate




checkouts initiated

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