Hometurf
30 Year Old Lawn Care Brands Has One of Their Best Busy Seasons Yet
![Hometurf Banner Logo Hometurf Banner Logo](https://www.youtechagency.com/wp-content/uploads/2023/11/Banner-Logo-3.png)
The Problem
Since 1988, Hometurf Lawn Care has helped people in Ontario and Calgary get the best quality lawn care at the most affordable problems. Sometimes, when companies have been around for a long time, things can become stagnant. They increased spend before their busy season, but their old agency didn’t set up the PPC and paid social campaigns for success.
The Goal
Hometurf wanted to work with someone who understood digital marketing and could help make quick changes to help them in the short term but also set them up for next year’s busy season.
![Hometurf Goal Hometurf Goal](https://www.youtechagency.com/wp-content/uploads/2023/11/Goal.png)
The Strategy
Youtech jumped right into it. Optimizations were made immediately to help turn around the results of all running campaigns.
KEY METRICS
PPC
Paid Social
PPC Results
+46%
impressions
+104%
clicks
+40%
click thru rate
+16%
transactions
Paid Social Results
+148.959%
spend
-24.16%
click thru rate
+100%
transactions
+617.65%
checkouts initiated
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