Hometurf

New Marketing Tactics Rejuvenate a Longtime Brand

Key Metrics

+100%

transactions

+617.65%

checkouts initiated

+104%

clicks

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Hometurf - Problem

The Problem

Since 1988, Hometurf Lawn Care has provided Ontario and Calgary with the highest-quality lawn care at the most affordable price. Sometimes, when a company has been around for as long as Hometurf, business can stagnate. They increased ad spending before the busy season, but their old agency didn’t set up their PPC and paid social campaigns for success. Hometurf knew they could do better.

Low website traffic
Limited targeting capabilities
Underperforming ads
Lack of purchase tracking

The Goal

Hometurf needed to jumpstart its short-term marketing success and build a foundation that would make next year’s busy season one of its best yet.

Increase website clicks and impressions
Expand targeting and re-targeting initiatives
Optimize ad copy and remove less relevant ads
Enable purchase tracking
Hometurf - Goal

The Strategy

Here’s where Youtech stepped in. By conducting a full audit of Hometurf’s marketing tactics and optimizing all aspects of their plan, we would spark short-term gains and plant the seeds for huge success during next year’s busy season.

PPC
PPC

Main lead funnel for short-and-medium term growth

Write new copy
Restructure ad groups
Remove underperforming ads
Social Media
Paid Social

Customers think of you first when it’s time to buy

Implement a full-funnel approach
Expand the budget
Ensure that purchase tracking works correctly
Hometurf - Results

The Results

Through our PPC and paid social optimization, Hometurf’s website regained its life. After a long, fruitless winter with their old agency, Hometurf found that a capable agency like Youtech was all it needed to start growing again. Impressions, clicks, and transactions skyrocketed, creating the framework for one of their strongest busy seasons yet.

PPC Results

Ran ads during the peak season to capitalize on intent
Updated old ad copy with newer, branded ad copy
Added in relevant keywords like aeration, lawn care, and weed control
Restructured all ad groups to be specific to certain services
Hometurf - PPC

+46%

impressions

+104%

clicks

+40%

click thru rate

+16%

transactions

“

We started our partnership with Youtech in May to help improve our SEO and overall digital marketing presence. Since we began our relationship, Renee and the rest of the team have responded to our needs with insight, thorough explanations, and are timely in all interactions.

Their “all hands-on deck” approach to working through scenarios has been very encouraging and we look forward to continued collaboration and positive results with the Youtech Team!

Cara Brefo – Director of Sales & Marketing
Cara Brefo – Director of Sales & Marketing

Paid Social Results

Created a full-funnel approach to running traffic, sales, and retargeting during the busy seasons. Hometurf’s old agency did not have this in place
Ensured Hometurf’s purchase tracking was working correctly since they did not see any purchases until we took over
Started tracking more than just purchases: we also began tracking contact leads and other high-intent actions like checkouts initiated
Started tracking more than just purchases: we also began tracking contact leads and other high-intent actions like checkouts initiated
Expanded the marketing budget during busy seasons, installing additional targeting and creating new advertisements for greater reach

+148.959%

spend

+100%

transactions

+617.65%

checkouts initiated

Hometurf - Social

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