Empower Brands
Scaling Franchise Growth Through Smarter Paid Search, SEO, and Social Advertising
Empower Brands is one of the nation’s fastest-growing multi-brand home services franchise organizations, with a portfolio spanning exterior restoration, cleaning, disinfecting, window services, and more. With dozens of franchise brands under one roof, Empower demands marketing partnerships that can scale across multiple verticals simultaneously, executing with precision at the brand level while driving results that matter at the franchise level. That’s exactly what Youtech delivers to JAN-PRO Cleaning & Disinfecting and Wallaby Window & Doors.
JAN-PRO Cleaning & Disinfecting
Driving Non-Brand Efficiency & Organic Growth Across a National Franchise
Key Metrics
+43.37%
Non-Brand Conversions YoY
-25.39%
Non-Brand CPA YoY
+88.67%
Organic Sessions YoY
The Problem
When Youtech inherited the JAN-PRO Cleaning & Disinfecting account, the paid search program was over-reliant on branded traffic to prop up surface-level performance metrics. Branded clicks were masking inefficiencies in non-brand campaigns, the campaigns that actually drive net-new franchise leads. Meanwhile, the website’s organic presence hadn’t been optimized to match how today’s searchers and AI-driven search features evaluate content, leaving significant ranking and conversion potential on the table.
The Goal
Youtech’s mandate was clear: cut through the noise of branded metrics and build genuine non-brand performance, generating more high-intent franchise leads at a lower cost. Simultaneously, the organic strategy needed to establish JAN-PRO Cleaning & Disinfecting as an authoritative presence in search, with content infrastructure capable of capturing both traditional and AI-driven search traffic.
The Strategy
Youtech took a dual-track approach, restructuring paid campaigns to improve non-brand targeting and bid efficiency while overhauling organic content and technical infrastructure to drive compounding SEO returns.
SEO Strategy
Positioning for long-term success
PPC Strategy
Main lead funnel for short-and-medium term growth
PPC Results
Non-brand performance improved across every key metric after the restructure. With branded traffic’s share dropping from 30% to 17%, overall numbers looked flat on the surface, but non-brand tells the real story.
+43.37% YoY
Non-Brand Conversions
-25.39% YoY
Non-Brand CPA: $121.55 to $104.72 (-13.8%)
-19.2%
Non-Brand CPC: $7.77 to $6.28
SEO Results
Organic growth compounded significantly, with JAN-PRO Cleaning & Disinfecting more than doubling its search visibility and nearly doubling lead volume year-over-year.
+88.67% YoY
Organic Sessions: 19,919 to 37,581
+63.16% YoY
Lead Conversions: 1,995 to 3,255
+32.57% YoY
Total Top-10 Keywords: 3,902 to 5,173
Wallaby Windows
Generating High-Intent Leads Through Smarter Social Media & Search Advertising
Key Metrics
2,294
website sessions
$89
Google cost per lead
$183.49
Meta cost per lead
The Problem
Wallaby Windows in Nashville entered a competitive market needing immediate lead generation, but didn’t have historical data from previous social media or search advertising efforts to guide decisions. Their early PPC campaigns also lacked a clear separation between general services and window replacement, making it harder to capture customers actively looking to replace their windows.
The Goal
Once Wallaby Windows partnered with Youtech, we were able to build a clear, scalable advertising strategy. The goal was to consistently bring in qualified leads while improving efficiency as performance data grows.
The Strategy
Our team focused on testing, refining, and improving advertising efforts across social media and search platforms, using real performance data to guide every adjustment.
Social Media Advertising
Customers think of you first when it’s time to buy
PPC Campaign Improvements
Main lead funnel for short-and-medium term growth
The Results
By refining campaign structure, testing creative, and scaling spend strategically, Wallaby Windows saw steady growth in customer inquiries across both social media and search advertising. As performance data increased, campaigns became more efficient, driving stronger engagement and lower costs for window replacement inquiries.
Social Media Results
2,294
website sessions driven by social media ads
2,149
new users reached
26
customer form submissions
187,117
ad impressions and 8,029 post engagements
PPC Results
$375 to $89
Window replacement cost per lead dropped
$3,900
Monthly ad spend stabilized
$388 to $165
General service searches improved per inquiry
The Bottom Line
Empower Brands came to Youtech with two distinct challenges across two distinct brands. For JAN-PRO, it was about uncovering real performance hiding beneath a misleading account structure while building an organic foundation to match. For Wallaby Windows, it was about creating something from nothing across both search and social, and improving it fast. Different problems, same approach: honest assessment, deliberate strategy, and execution that compounds over time. And that is exactly what Empower Brands gets with Youtech.
Transparent & Flexible
Understand where every dollar is going, and why it's going there. Let's make better decisions for your business together—like strategic partners should.
