Dynamic Manufacturing
SEO — Web Design — Paid Social
Dynamic Manufacturing Inc. is a Chicago-based leader in custom remanufacturing, machining, engineering, logistics, and motorsports. Established in 1995, this family-owned and operated organization uses the highest quality materials and processes to deliver best-in-class products and services to customers nationwide.
Their commitment to quality, customer relationships, and product improvement has led to widespread expansion as well as national recognition. Most recently, this award-winning company was recognized by General Motors as a 2021 Supplier of the Year—an honor they’ve been awarded 22 times!
Goal.
Industry expansion and better work culture.
Before coming to Youtech, Dynamic Manufacturing was only viewed as a complex manufacturer; they wanted to change that. For starters, Dynamic has ideas of soaring past their reputation as the transmission guys and tapping into more markets to become world-renowned problem solvers.
The other huge goal was efficient internal communication. Dynamic sought to revamp internal communication and restore company culture to generate high-quality and long-term employees.
Services.
In order to expand brand awareness and promote their diverse services, drastic changes had to take place in their marketing strategy. Youtech kicked things off with a complete rebuild of their current site as well as the implementation of SEO, PPC, and content marketing.
A solid start, but we were just getting started. Youtech’s client services team conducted a series of employee interviews to uncover their biggest internal issues. Then we came up with a plan to solve each one.
Social Ads.
In order for social media campaigns to reach Dynamic’s ideal customers, we needed to advertise on the world’s largest professional network, LinkedIn. Using job title, function, and industry, we accessed targeted audiences and increased the client’s following, leads, and more.
After implementing changes to revive a healthy work culture, Youtech launched a hiring campaign. Within the first 30 days, Dynamic Manufacturing received over 25 applications. Overall, Dynamic has seen an increase in employee acquisition and retention.
SEO.
With continuous SEO research, off-site optimization, site audits, technical SEO, and content creation, Dynamic targeted mass audiences in various marketplaces. Our efforts resulted in substantial online presence increase and website authority enhancement.
Web Development.
To establish consistent and transparent internal communication, Youtech’s web development team created an intranet specifically designed around the needs of Dynamic Manufacturing. Once launched, it didn’t take long for this software to empower Dynamic to scale its internal communications processes.
The Results.
With our marketing strategy in place, results were immediate and seen across the board. Between SEO, social media marketing and web development, Dynamic Manufacturing suceeded in reaching its goals, and more.
31%
Increase in Overall Site Users YoY.
54
Applications Submitted in 60 Days.
900
Conversions in 60 Days.
31%
Increase in Organic Sessions YoY.
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