Dr. Mazaheri

Exceptional Digital Marketing Strategies Resulting in Increased Leads & Conversions

Key Metrics

+391.67%

conversions

+102.11%

clicks

-28.74%

cost/conversion

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Dr. Mazaheri - Problem

The Problem

Since his Scottsdale, AZ, office opened over 17 years ago, Dr. Mazaheri has conducted countless breast augmentations, mastopexy procedures, tummy tucks, liposuction surgeries, and other body sculpting treatments. As an expert in his field, Dr. Mazaheri needed a marketing strategy as accomplished as he was. He connected with Youtech when he noticed his current marketing plan no longer drove consistent traffic to his practice.

Decrease in website traffic
Competition in the field
Underwhelming user experience on site

The Goal

For patients, finding the right plastic surgeon is extremely important, with comfort and experience being key considerations. Dr. Mazaheri is a master of both, making him a top choice for Arizona patients.

However, with an increasingly competitive market, he wanted to increase the number of scheduled consultations through website conversions. This would ultimately lead to more patients choosing him for voluntary procedures.

Increase scheduled consultations
Highlight experience
Make patients feel more comfortable
Dr. Mazaheri - Goal

The Strategy

Youtech created a custom marketing strategy utilizing PPC ads. We were so successful in implementing this that we quickly expanded our marketing strategy even further with web design, SEO, and social media management.

SEO
SEO Strategy

Our strategy consisted of a three-pronged approach. We focused on content, technical, and link building. We improved the site speed by resizing and compressing images. We then minified the code on the site for the further improvements.

PPC
PPC Strategy

We created and executed two different general service campaigns to drive people to Dr. Mazaheri’s website. These campaigns utilized search in tandem with retargeting to drive traffic and encourage visitors to convert.

Graphic Design
Graphic/Web Design

To further attract Dr. Mazaheri’s clients, we created a new custom website that was user-friendly and spoke to Dr. Mazaheri’s expertise. We also integrated custom colors, made it mobile-friendly, and optimized the content with a custom SEO strategy. We then added a HIPPA forms plugin which enables users to fill out their forms only while remaining HIPPA compliant.

Social Media
Social Media Ad Strategy

We created monthly social media plans for Dr. Mazaheri’s Facebook and Instagram that included intriguing, custom content and graphics to craft the perfect aesthetic. These were specifically designed to catch the attention of targeted groups of potential patients and entice them with current offers on procedures like breast augmentation or mommy makeovers, for example.

Dr. Mazaheri - Results

The Results

When Dr. Mazaheri opened a second office in Beverly Hills, CA, in 2019, we were ready to launch the same successful strategies we developed with his original location to drive consistent leads. If he decides to open another location down the road, we’ll already have an effective marketing blueprint ready to implement.

+391.67%

conversions

+102.11%

clicks

-28.74%

cost over conversion

Youtech is the best marketing team around. They excel in communication, friendliness, and expertise!

Could not ask for a better company to be working with.

Dr. Mehdi Mazaheri
Dr. Mazaheri

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