Community Veterinary Partners

Establishing 125+ Veterinary Locations Online & Driving Explosive Lead Growth

Key Metrics

+79.70%

YoY PPC leads

+12.47%

organic sessions YoY

-72%

cost per lead YoY for PPC

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CVP - Problem

The Problem

Community Veterinary Partners needed a multi-location digital strategy to support over 125 veterinary clinics nationwide. Many locations had minimal online visibility and outdated or under-optimized websites.

Low online presence across dozens of clinic locations
High cost per lead from underperforming digital ads
Disjointed analytics and poor visibility into performance across channels

The Goal

Youtech was tasked with rapidly launching new websites, implementing sustainable SEO and PPC strategies, and creating a reporting structure that could scale alongside CVP’s growing footprint.

Build and launch optimized websites for 125+ clinics
Drive organic visibility through SEO best practices
Launch effective, low-cost paid media strategies
Implement scalable tracking and performance dashboards
CVP - Goal with Pets

The Strategy

Youtech implemented a holistic digital marketing approach to quickly bring CVP’s clinics online and generate quality leads.

SEO
SEO
Met benchmarks (see below)
Conducted technical SEO audits, keyword research, and competitor analysis
Built out Google Business Profiles (GBPs) and optimized for local SEO
PPC
PPC
Deployed dynamic and search campaigns with tCPA bidding
Developed and tested high-converting landing pages
Audited and excluded low-intent search terms
Social Media
Paid Social
Introduced “always-on” Meta awareness campaigns
Focused on local targeting and creative testing to identify high-performing ads
Integrated pixel and CRM tracking for enhanced attribution
CVP - Laptop

The Results

In just one quarter, CVP experienced rapid digital growth across all performance channels, fueled by Youtech’s optimization efforts and a data-driven marketing strategy.

SEO Results

267,266 sessions in Q1 2025 — a 12.47% increase YoY
178,262 engaged sessions — up 16.47%
Top keywords ranked #1 for high-converting local terms like “veterinary clinic cleveland tx” and “emergency vet lisle”
GBP engagements showed +11.27% YoY growth in impressions

+12.47%

sessions

+16.47%

engaged sessions

+11.27%

GBP impressions

CVP SEO Results

Paid Social Results

Like the other services above, we established benchmarks for Paid Social. The Youtech team took the lead on pulling in industry data to determine the proper goals since most brands didn’t have past performance metrics to stack up against.

Rolled out Meta ads across multiple locations with a blend of evergreen and promotional content
Implemented creative refreshes and audience segmentation to address engagement drops
Set a foundation for “always-on” visibility that supports clinic awareness and lead generation

Established

“Always-On” Presence

Improved

Local Brand Awareness

Enabled

Cross-Channel Attribution

CVP - Paid Social Results
CVP PPC Results

PPC Results

12,704 leads generated in Q1 2025 — up 79.7% from Q1 2024
CTR improved as irrelevant search terms were removed and optimized campaigns launched
Cost per lead dropped from $55.27 to $14.83 (a 72% decrease)
Clicks increased by 69.48% YoY

-72%

cost per lead

+79.7%

leads

+69.48%

clicks

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