Canopy Group

Streamlined Digital Marketing Across Multiple Roofing Brands

Key Metrics

+249%

organic search leads

+112%

PPC leads

1,446

total social media leads

89%

average site health score

Canopy Group - Problem

The Problem

Canopy Group, a prominent acquisition group in the roofing industry, experienced rapid growth through multiple acquisitions, including Keeney Home Services, Adam Vaillancourt, LLC, Larson Home Services, and Batterbee Roofing. These acquisitions created unique challenges in maintaining a consistent digital marketing strategy and brand messaging across Canopy’s growing portfolio of companies.

Fragmented digital marketing efforts across all brands
Inconsistent communication between marketing channels
Complex integration requirements for CRM and analytics
Struggling with internal brand identity management

The Goal

Unify and optimize digital marketing across all Canopy Group brands while maintaining each brand’s unique identity and improving lead generation performance.

Creating cohesive multi-brand marketing strategy
Streamline communication and reporting processes
Implementing unified CRM integration across all properties
Establish consistent SEO and PPC performance metrics
Canopy Group - Goal

The Strategy

At Youtech, we implemented a comprehensive digital marketing strategy that balanced brand individuality with corporate efficiency, focusing on three key service areas:

SEO
SEO

Positioning for long-term success

Complete website rebuilds with optimized architecture
Implemented SEO best practices
Focused on core web vitals optimization
Created targeted, location-specific content
Performance monitoring and optimization
PPC
PPC

Main lead funnel for short-and-medium term growth

Unified conversion tracking setup
Integration with ServiceTitan for accurate lead tracking
Implemented Performance Max campaigns
Brand-specific strategic budget allocation
Quality lead scoring system
Social Media
Paid Social

Customers think of you first when it’s time to buy

Brand-specific campaigns
Seasonal promo management
Video content optimization
Advanced audience targeting
Cross-brand retargeting strategies
Canopy Group Case Study - Results

The Results

Through Youtech’s innovative and integrated approach, we achieved significant improvements across all branded digital marketing channels while successfully managing multiple brand transitions and acquisitions.

SEO Results

Implemented technical SEO optimizations across all branded websites
Developed content strategy or service-related keywords
Established brand-specific organic search presence
Canopy Group - SEO Results

+249%

total organic leads (1,179 to 4,109)

292

first-page keyword rankings (all brands)

89%

average site health score (all properties)

Canopy - PPC

PPC Results

Launched unified conversion tracking system
Implemented quality lead scoring
Expanded impression share across all markets

+112%

total leads (3,501 to 7,406)

0.8% to 5.8%

conversion rate

+72.2%

impression share (18.7% to 32.2%)

Paid Social Results

Implemented cross-brand social media strategy
Optimized campaign frequency and targeting
Developed brand-specific creative approaches

482

leads for AVR and $88 CPL

0.59%

average link CTR across brands

$88-$192

CPLs range across properties

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