Canopy Group
Streamlined Digital Marketing Across Multiple Roofing Brands
Key Metrics
+249%
organic search leads
+112%
PPC leads
1,446
total social media leads
89%
average site health score

The Problem
Canopy Group, a prominent acquisition group in the roofing industry, experienced rapid growth through multiple acquisitions, including Keeney Home Services, Adam Vaillancourt, LLC, Larson Home Services, and Batterbee Roofing. These acquisitions created unique challenges in maintaining a consistent digital marketing strategy and brand messaging across Canopy’s growing portfolio of companies.
The Goal
Unify and optimize digital marketing across all Canopy Group brands while maintaining each brand’s unique identity and improving lead generation performance.

The Strategy
At Youtech, we implemented a comprehensive digital marketing strategy that balanced brand individuality with corporate efficiency, focusing on three key service areas:

SEO
Positioning for long-term success

PPC
Main lead funnel for short-and-medium term growth

Paid Social
Customers think of you first when it’s time to buy

The Results
Through Youtech’s innovative and integrated approach, we achieved significant improvements across all branded digital marketing channels while successfully managing multiple brand transitions and acquisitions.
SEO Results

+249%
total organic leads (1,179 to 4,109)
292
first-page keyword rankings (all brands)
89%
average site health score (all properties)

PPC Results
+112%
total leads (3,501 to 7,406)
0.8% to 5.8%
conversion rate
+72.2%
impression share (18.7% to 32.2%)
Paid Social Results
482
leads for AVR and $88 CPL
0.59%
average link CTR across brands
$88-$192
CPLs range across properties
Transparent & Flexible
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