Adam Vaillancourt Roofing
New Website Boosts Form Fills by 24.56%, Expanding Market Reach & Building Online Leads
Key Metrics
+24.56%
form fills
+11.75%
website sessions
+5.56%
website users
The Problem
Adam Vaillancourt Roofing—a top-rated roofing company serving Massachusetts and New Hampshire—sought to penetrate new markets, with a key focus on expanding in Massachusetts. Despite offering exceptional services, the company struggled with low traffic to its outdated website, which hindered its ability to generate leads. Additionally, its previous agency fell short in terms of communication, reporting, and providing innovative strategies to support the company’s growth.
The Goal
Adam Vaillancourt Roofing set out with ambitious goals to expand its footprint in the New England market, with a particular focus on Massachusetts. In addition to growing brand presence, the company aimed to enhance its online reputation by securing 300+ Google reviews across its New England locations by the end of 2023.
To support this growth, we agreed a new, more modern website was essential—one that better aligned with the brand, improved the customer experience, and significantly boosted online lead generation and SEO performance.
The Strategy
Youtech stepped in where the previous agency fell short, revitalizing Adam Vaillancourt Roofing’s digital presence. The revamped website focused on enhancing user experience, improving site speed, and boosting SEO while supporting the company’s market expansion goals in Massachusetts. Clear communication and consistent reporting were key components of our approach, ensuring the client remained informed every step of the way.
SEO Strategy
Positioning for long-term success
Website Development
Building a foundation for online visibility
Conversion Rate Optimization
Encourage more leads with design and content changes
The Results
We delivered exactly what Adam Vaillancourt Roofing needed—clear communication, regular reporting, and fresh strategies that aligned with its goal. After launching the new website and executing a comprehensive SEO strategy, the company saw significant results.
Website sessions increased by 11.75%, and keyword rankings skyrocketed by 382%. More importantly, form fills surged by 24.56%, generating more qualified leads and positioning the company for further expansion and success in New England markets.
SEO Results
+11.75%
website sessions
+5.56%
website users
+382%
keyword ranking
+24.56%
conversions
“
YouTech is more than just an agency; it’s a true partnership. When we first started working with Troy and Steve, their expertise made a significant impact on our business. They boosted our search presence and drove organic traffic to our website, giving us the visibility we needed.
As our business expanded, we began working with Carrie, and the results have been just as impressive. We meet weekly to discuss results and how we need to pivot. Right now the YouTech team is working with us to understand how our Google Analytics line up with the actual business results. With YouTech’s help we will get it done! The YouTech team is knowledgeable, quick to respond, and brings a strategic approach to every project. They’ve become an essential partner in our growth journey. I am confident that.
Kimberly Lord – Marketing Manager
Transparent & Flexible
Understand where every dollar is going, and why it's going there. Let's make better decisions for your business together—like strategic partners should.
