NEXT Door & Window

+528% Conversion Rate for a Company in a Highly Competitive Industry

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The Problem

NEXT Door & Window works in a very competitive industry. Selling windows and doors throughout the Chicagoland area is tough work, especially with bigger competitors and more recognizable brand names. So how could NEXT Door & Window capitalize on their corner of the market? That’s where Youtech came in.

The Goal

NEXT Door & Window wanted Youtech to help them create brand awareness, and also help with highlighting why NEXT Door & Window is the top choice for homeowners. They wanted to increase the number of appointments while decreasing the cost per appointment.

Next Door & Window The Goal

The Strategy

Knowing that this was a competitive market, Youtech put together an aggressive SEO and PPC strategy that would identify and boost keywords, use high-quality content, and more.

KEY METRICS
SEO
Optimizing focus keywords
Brand new content
Implementing FAQ schema
GMB updates
Backlinks
PPC
Custom UTM creation to integrate into tracking
New campaigns across Google and Microsoft
Monthly promos
Updated landing page copy

The Results

NEXT Door & Window, a leading provider of high-quality windows and doors, found themselves at a crossroads when their trust in their previous marketing agency waned due to an inability to deliver quality leads at a reasonable cost per acquisition (CPA). Seeking a solution, NEXT Door & Window turned to Youtech for assistance. With Youtech’s expert guidance, NEXT Door & Window witnessed a remarkable 1900% surge in phone conversions and 268% increase in form conversions, empowering them to not only augment their team but also expand their clientele base.

Next Door & Window Result Image

“

We have been working with Youtech for over five years. They have built our website and manage our SEO and Paid Search program.

We have our own account manager that we meet with every week, which has proven very valuable. Overall, they are excellent and extremely responsive.

Justin Bartley
Justin Bartley
President

SEO Results

Identifying focus keywords and optimizing service pages to those keywords
Improving blog posts with content, images, keywords, headings, schema, and meta tags
Implementing FAQ schema
Building out location pages to rank for local keywords, implementing local business schema
Google My Business updates and optimizations
Obtaining backlinks through directories and outreach

+181%

conversions – form fills

+1,900%

conversions – phone calls

+243%

website sessions

+268%

website users

+6,827%

new keywords

PPC Results

Worked with them to create custom UTMs that would integrate with their tracking
Integrated campaigns, ads, and keywords across time on Google Ads and Microsoft Ads
Kept up with their promotions (change monthly)
Updated both ads and landing pages for consistent messaging. This market has aggressive offers from competitors, so deals are necessary to stay competitive.

-27%

Cost Per Click

-71%

Cost Per Acquisition

+528%

conversions

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