Show up and show off for your audience
In the world where there are over 3.7 billion email users, email newsletters are not a nice addition to your business—they’re a necessity. Email newsletters influence almost every facet of your business from boosting web traffic and visibility to building your brand and holding a high customer retention rate.
A customized campaign strategy that is unique to your business to meet your needs
81% of small and midsize businesses rely on email marketing as their primary acquisition channel.
The average email click rate across all industries is 2.62%.
Email is 40x more effective at acquiring new customers than Facebook or Twitter.
There is an average return of $44 for every $1 spent on email marketing.
What’ll You’ll Receive
Before kicking off your email newsletter campaign, we start by diving deep into your company, website, industry, and competitive landscape. By doing so, we can get an idea of who you are and identify different roads we can take.
Discovering Your Vision
Ahead of crafting your email newsletter content, we want to learn more about your vision. We hop on a call to talk through this vision, discuss the email campaigns and content. During this time we will also discuss your involvement throughout the remainder of the process.
Working Out a Content Strategy
Once we have a full understanding of your goals and a path established, we are that much closer to bringing your email newsletters to your customers’ inbox. We will take the insight gained on our discovery call to solidify your email newsletter content strategy.
Crafting Your Content
From the email newsletter campaign content strategy we have established, we will create engaging, personal content for your customers.
Spreading Your Message
Upon your review of the email newsletter, the emails will be sent to your email list from MailChimp. Your customers will have your newsletter in their inbox in no time!
We strive for results and transparency. That is why every month you’ll receive a Google Analytics report to your inbox to see the positive impact your email newsletters are making on your website.
Business Newsletter Package 1 – Campaign Setup
MailChimp Account Creation/Migration
If you do not have a MailChimp account, we will create one for you and migrate your email list into your new MailChimp account.
One (1) Email Template
Design of one (1) email template that will be used for each of your monthly newsletters.
Email Capture Form on Client Website
Addition of an email capture form on your website.
Business Newsletter Package 2 – Monthly Email
Send One (1) Email Newsletter
One (1) email sent through MailChimp.
Google Analytics will be sent directly to you on a monthly basis.
Business Newsletter | Add-Ons
A/B Testing Campaign
Test campaign effectiveness through A/B testing. Variables to be determined through further conversations.
Additional Email Template
Design of one (1) email template and import of email template into MailChimp.
Custom graphic or infographic tailored to your brand created by our design team.
Review provided email list and identify bad email addresses.