Marketing for Higher Education

Where Higher Education Meets Optimization.

Have our seasoned experts create a higher education digital marketing plan customized to your school’s needs.

You’ve probably heard the phrase, “Work smarter, not harder”. At Youtech, we’ve streamlined a higher education marketing strategy that effectively tells your school’s story. As a higher education institution, you may face challenges in the marketing industry. Fortunately, our cultivated team can bring awareness to your degree programs and provide smart solutions that attract the right kind of students to your institution.

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Our Partnerships.

Shopify Partner
Facebook Partner
MailChimp Partner
Hubspot Partner


Although academia differs across the board—SEO is the surest solution. SEO is often the most profitable way to get your school to the desired audience. We’ll grow the quality and quantity of website traffic by increasing your website’s visibility. Without any ad spend, our team of experts applies battle-tested SEO strategies so you can shut off your ads while the phones keep ringing.

95.11% increase in sessions
104.43% increase in new users
112.80% increase in conversions

Google Ads.

Individuals seeking education are typing directly into Google’s search engine to find an institute like you—and we help make sure you’re the first school seen. Google ads allow advertisers to display advertisements, service offerings, program listings, video content, and mobile application installs at the top of the Google search page.

49% increase in enrollments/leads
23% decrease in CPA

Media Buying.

Take an organized, custom-made approach to your media buying. We negotiate for price and placement of ads, performing extensive research that produces remarkable results for your ad campaign. Our solution has provided:

22% brand uplift
37% increase in conversions
32% decrease in CPA

What You’ll Receive With Our Higher Education Marketing Services.

To get your institute’s story out to the chosen audience, you need the right people and resources. Our full-service marketing team will help you impact your potential students with more expertise than any one person or internal marketing team can. Contact us now to speak to a digital strategist and reach your institution’s marketing goals with transparent reporting and communication.

Recommended Packages.

Premium SEO.

  • Site Optimization
  • Citation Building
  • Localization
  • Keyword Research
  • SSL Certificate
  • Monthly Analytics Reports
  • Analytics & Goal Tracking
  • On-Page Optimization
  • Image Compression/Resizing
  • Image Compression
  • Link Building
  • Off-Page Optimization
  • Competitor Research
  • Customized Reporting
  • Reputation Management
  • Competitor Monitoring
  • 1 Blog/Page per Month

Google Shopping.

  •  Up to 2 Landing Pages
  •  Account Creation/Migration
  •  Budget Forecasting
  •  Data Segment Research
  •  Analytics/Goal Tracking
  •  Ad Creation
  •  Google Display Management

Media Buying.

TV Commercials, Billboards, Radio, etc.

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Talk to a Specialist to Get Started

Marketing is complicated. Let’s start making it easier. Talk to a marketing specialist at Youtech today.

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