Glory Gains Gym
Web Design – Web Development
Glory Gains Gym is a personal training facility in Scottsdale, AZ for trainers and their clientele. Glory Gains Gym founder and owner Caleb Hock wanted to create a place where everyone, regardless of fitness levels, found common ground in fitness and sought a higher purpose in helping others accomplish their goals.
Goal.
Who is Glory Gains Gym?
Members of Glory Gains can join the gym as part of a training group or individually to train in their preferred format. A 45-yard turf field, brand new equipment, and premier individual and group training spaces provide the tools everyone needs to succeed.
With the vision and work ethic of a small group, Glory Gains grew from four trainers and 100 members to 20+ trainers and 700+ members in less than a year.
No Guts, No Glory.
In an age where self-image is defined as what is “liked” or deemed acceptable by others on social media, Glory Gains Gym interjects to say “here, you are enough.” Caleb’s ‘come as you are’ approach to fitness and group training has equalized the playing field. It’s part of a broader vision to help everyone who enters Glory Gains Gym lead a more nourished life body and soul.
So, how could Glory Gains Gym convey something so personal and build trust while staying in tune with the impersonal yet ubiquitous forms of modern business automation? Transparency. Glory Gains Gym wanted to a website that told people exactly what it was about: creating a family through fitness.
Colors.
Colors are psychological – every color has an underlying meaning and sentiment. Glory Gains Gym took this to heart and muscle when choosing their color palette of orange and dark grey. The orange is associated with meanings of joy, enthusiasm, creativity, success, encouragement, change, determination, health, stimulation, happiness, fun, enjoyment, balance, freedom, expression, and fascination. Accompanying the orange is a subtle dark grey that gives a little grounding as opposed to the stark black you see frequently. Together these colors add a nice visual to the underlying meaning of Glory Gains Gym.
Typography.
Typography is one of the most important factors in a brand, but it’s also one of the most overlooked. People tend to take it for granted and just see letters and numbers. That couldn’t be further from the truth. Typography is paramount to a brand as it gives the feeling you want the audience to connect with. Glory Gains Gym went with a strong and bold Oswald to convey the feeling of strength and hard work. It’s bold enough to stand out from the crowd and not too bold that it seems unwelcoming.
Witness Our Fitness.
Caleb enlisted Youtech to make the digital experience of Glory Gains Gym personal. The website would be their first introduction to the Glory Gains Gym brand – the visuals had to speak its mission and compel people to visit.
We Flexed Our Creative Muscles.
We flexed all our creative muscles to build something Caleb and his team would be proud of. Our goal was to capture the exhilaration we all feel in being part of something bigger than ourselves.
Make Digital Personal.
By the end, we were tired, hungry, and a little sweaty, but we couldn’t have been more pleased with the result. It was something that wasn’t only functional and visually appealing, but truly representative of Caleb and his growing family. That is how – and why – Youtech makes digital personal.
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