Content

20
Nov

How We Grew One Website’s Traffic to 2.4 MILLION Annual Visitors

How Youtech Grew UrbanMatter to an Online Sensation Mike Norris: What going on guys?! Happy Wednesday, I’m Mike Norris. I’ve got Kali Cramer with us from UrbanMatter today, and were going to talk to you about how we built a website. We went from zero to 2.4 million visitors per year in five years.  Kali Cramer: Oh yeah!  Mike: Yeah,

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30
Jan

#WeBuildWednesdays Episode 20: LinkedIn Marketing Hacks 2019

Step Up Your LinkedIn Game Hey guys, it’s Mike! I’ve got Trent here with me and today, we’re going to talk to you a little bit about LinkedIn. Trent has been doing some great stuff on LinkedIn lately and we’re going to disprove some rumors and teach you some tips. Mike: The first of which people tell us all the

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30
Oct

#WeBuildWednesdays Episode 11: Why Does My Social Media Suck?

  #WeBuildWednesdays Episode 11: Why Does My Social Media Suck? What’s up, guys!? Michael Norris, VP of Marketing, here at Youtech. I want to apologize before we get started today. There are some people working on our roof right above me and if you catch any background noise, I’m sorry. I’m going to try to filter it out but we’ll

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23
Oct

10 Candy & Cocktail Pairings for a Boo-zy Halloween

Your trick-or-treating days may be long behind you, but that doesn’t mean you’re too old for Halloween candy just yet. Using CandyStore.com’s ranking of the most popular Halloween sweets in America as our guide, we’ve put an adult spin on the top ten rated candies for 2018. What follows is a carefully cultivated list that pairs all your favorite Halloween

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5
Feb

Social Media Lessons From Ryan McKenna

Last night, The Philadelphia Eagles upset Tom Brady and the New England Patriots to win Super Bowl LII, clinching the team’s first Super Bowl victory ever. It’s hard to believe this historic victory could be outshined by a 13-year-old, but last night’s halftime performance proved just that. Justin Timberlake’s halftime show was phenomenal. He sang all his major hits, brought in

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17
Jan

8 Rules for Creating Shareable Blogs

These days, everyone seems to be drinking the blog Kool-Aid. And they’re not wrong – businesses with blogs get results. A company blog has more long-term ROI than traditional marketing efforts. It can position your company as an authority or innovator in the industry, and its proper execution as part of a content strategy can consistently drive traffic, create leads,

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19
Dec

Why You Should Hire an Integrated Marketing Agency

The first recognized advertising and marketing agency was started by a guy named William Taylor in 1786, according to Wikipedia. Agencies back then primarily focused on print advertising in newspapers, playbills, quarterly magazines, and Farmers’ Almanacs. As time progressed and media evolved, agencies focused on the medium du jour, such as live entertainment, radio, TV, internet, and mobile. Since agencies

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24
Oct

A Marketing Agency’s Five Tricks For Halloween

Halloween is the kickoff to the mayhem that is the holiday season. Any kind of holiday deliverable is normally seen as ‘fluff’ by digital marketers: content that you have to create for the sake of creating it, not adding anything substantial to your bottom line. Regardless, holiday-conscious content should never be overlooked. It is easy-to-produce, highly shareable, and original content

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15
Sep

Two Weak Spots in the NFL’s Content Marketing Strategy

They say that football season never ends. They aren’t wrong. From the six-month preamble after the draft in February to the first players emerging onto the field in September, the palpable excitement never diminishes. This is largely thanks to the NFL. We may be going out on a limb by saying this, but football would cease to be what it

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30
Aug

How Golf Courses Should Market to Millennials

Last week, Trent Anderson, Director of Business Development at Youtech & Associates, shared an article on LinkedIn about how millennials “killed golf.” He added some social commentary, too. It really served more as a rant than anything else, but to his surprise, nearly 50 people chimed in with their own thoughts. Another 50,000 viewed the post. Some of those folks currently

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