Senior SEO Strategist

Senior SEO Strategist

YouTech in Lisle, IL seeks a Senior SEO Strategist to work with our clients digital and social media marketing teams to develop, implement, and manage SEO campaigns for new/existing clients.

Primary Responsibilities

  • Execute successful marketing campaigns designed to meet specific client goals and objectives
  • Make strategic decisions tied to all search-related tasks and deliverables
  • Play a central role in several reporting and analysis-related tasks
  • Assist in training
  • Provide information on governance-related programs and ensure that the bought, earned and owned digital marketing strategies are seamlessly integrated into the SEO program.
  • Participate in the development/implementation of online marketing strategy (SEO strategy, initial SEO proposal, SEO audit)
  • Monitor & evaluate the success of marketing campaign
  • Utilize analytical tools to build campaigns by targeting the appropriate region(s)/audience(s)
  • Use Google Analytics and ROI tools to determine the success of various campaigns
  • Adjust content as necessary to improve the traffic to the clients’ websites
  • Conduct audits of client websites for errors and generate task lists of corrections to increase likelihood of website achieving higher authority
  • Resolve audit issues through coding, adding descriptions, using alternate tags, and content writing.

Additional Duties Include

  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content, including a combination of on-page & off-page techniques (e.g., link building, viral marketing, metadata sculpting, site speed optimization, content strategy, and information architecture)
  • Communicate & collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks
  • Optimize digital assets, such as text, graphics, or multimedia assets for search engine optimization (SEO) or for display & usability on internet-connected devices
  • Conduct market research analysis to identify search query trends, real-time search & news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance
  • Create content strategies for digital media (e.g., content amplification, content outreach, content flow, and content idea
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods
  • Manage tracking & reporting of search-related activities and providing analyses to marketing executives
  • Identify appropriate Key Performance Indicators (KPIs) & report key metrics from digital campaigns
  • Coordinate with developers to optimize Web site architecture, server configuration, page construction for search engine consumption and optimal visibility
  • Evaluate new emerging media/technologies & make recommendations for their application within Internet or search marketing campaigns
  • Collaborate with marketing staff to integrate marketing strategies across multiple sales channels
  • Optimize Web site conversion rates against KPIs
  • Collect & analyze Web metrics (number of visits, amount of time on site, page views per visit, transaction volume & revenue, traffic mix, click-through rates, conversion rates, per acquisition, cost per click)
  • Assist in setup/optimizing analytics tools for tracking visitors’ behaviors (e.g., age, demographics, leads, traffic)
  • Collaborate with web, multimedia, art design staff to create websites/internet content confirming to brand & company visual format
  • Purchase or negotiate placement of listings in local search engine, directories, or digital mapping technologies.

Minimum Requirements

  • MS in Information Technology, Digital Marketing, or a closely related field.
  • The individual must possess at least 24 months experience in SEO marketing
  • Experience using Ahrefs to conduct competitor research and SERP analysis in order to build links to site URLs.
  • Must have legal authorization to work permanently in US.
  • Qualified applicants can submit their CV and cover letter to jwood@youtechagency.com

Apply Now

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