Wallaby Windows
Generating High-Intent Leads Through Smarter Social Media & Search Advertising
Key Metrics
2,294
first 60 days Meta ads sessions
-30.92%
Google cost per lead
+81.81%
Meta conversion rate
The Problem
Wallaby Windows in the Southeastern region entered a competitive market needing immediate lead generation, but didn’t have historical data from previous social media or search advertising efforts to guide decisions. Their early PPC campaigns also lacked a clear separation between general services and window replacement, making it harder to capture customers actively looking to replace their windows.
The Goal
Once Wallaby Windows partnered with Youtech, we were able to build a clear, scalable advertising strategy. The goal was to consistently bring in qualified leads while improving efficiency as performance data grows.
The Strategy
Our team focused on testing, refining, and improving advertising efforts across social media and search platforms, using real performance data to guide every adjustment.
Social Media Advertising
Showcasing the brand
PPC Campaign Improvements
Main lead funnel for short-and-medium term growth
The Results
By refining campaign structure, testing creative, and scaling spend strategically, Wallaby Windows saw steady growth in customer inquiries across both social media and search advertising. As performance data increased, campaigns became more efficient, driving stronger engagement and lower costs for window replacement inquiries.
Social Media Results
2,294
website sessions driven by social media ads
2,149
new users reached
+41.7%
Meta conversions
187,117
ad impressions and 8,029 post engagements
PPC Ad Results
-123%
window replacement cpl drop
>45.45%
google conversions
-80.65%
general service searches improved per inquiry
Transparent & Flexible
Understand where every dollar is going, and why it's going there. Let's make better decisions for your business together—like strategic partners should.
