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Franklin Law

Building Digital Dominance in One of the Nation’s Most Competitive Personal Injury Markets

Key Metrics

+370%

increase in organic sessions

+1,700%

increase in top 20 keyword rankings

88

qualified leads generated through Local Service Ads in 7 months

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Franklin Law Case Study - Problem

The Problem

Rebecca Rose, a Personal Injury attorney in Savannah, GA, had built her practice primarily through her husband’s network but lacked any digital presence. In one of the most competitive markets for personal injury law, she was completely invisible online, meaning potential clients searching for legal help couldn’t find her.

Zero digital footprint
Invisible in local search
Missing high-intent leads
No scalable client acquisition

The Goal

Establish Rebecca as a competitive force in the Savannah personal injury market by building a robust digital presence that generates consistent, high-quality leads from clients actively seeking legal representation.

Achieve visibility for high-intent keywords in the Savannah PI market
Generate qualified leads from both organic and paid channels
Establish local authority in competitive practice areas (car accidents, wrongful death, spinal cord injuries)
Create sustainable growth independent of referral networks

The Strategy

Youtech implemented a dual-channel approach combining technical SEO optimization with immediate lead generation through Local Service Ads, allowing Rebecca to build long-term organic authority while capturing ready-to-convert clients immediately.

Web Design
SEO Foundation & Content Optimization
Refreshed pages ranking positions 7-20 for Savannah PI, wrongful death, and spinal cord injury terms
Simplified legal language and strengthened CTAs for better conversion
Built hub-and-spoke internal linking structure
Content Marketing
Technical & Local SEO
Fixed crawl issues and improved Core Web Vitals
Implemented schema markup for enhanced visibility
Optimized Google Business Profile, Yext, and Bing Places
Ensured NAP consistency across directories
Development
Local Service Ads (LSA)
Launched targeted campaigns for immediate lead capture
Optimized for phone and message leads
Maximized top position impression share
Franklin Law Mock

The Results

Within seven months, Rebecca Rose Law transformed from digitally invisible to a ranking competitor in one of the nation’s toughest personal injury markets, generating consistent qualified leads while building long-term organic authority.

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SEO Results

Optimized high-intent keyword targets for the Savannah market
Achieved first-page rankings for competitive practice areas
Increased organic call volume through conversion optimization
Franklin Law - SEO

+1,700%

top 20 keyword rankings

+370%

organic sessions

+367%

users

+200%

total organic calls

As our law firm grew, we knew having a strong online presence would be critical to reaching clients quickly.

The team at Youtech built us a clean, professional website that reflects our brand and makes it easy for potential clients to connect with us. Traditionally, our business has come through referrals, and the Youtech team has the responsiveness and enthusiasm to help change that for us.

Rebecca Franklin – Founder
Rebecca Franklin
Shapiro Law Team - PPC Results

Local Service Ads Results

Launched multi-channel LSA campaigns for phone and message leads
Optimized ad positioning for maximum visibility
Maintained consistent presence in top search positions

88

total qualified leads generated

97.80%

top impression rate

21.91%

absolute top impression rate

$249

cost per lead

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