AccuTemp Services

Dominating Local Search with Strategic SEO & Website Enhancements

Key Metrics – More to Come

+50%

organic sessions YoY

+360%

organic appointment requests

$6M+

email marketing revenue (April–Dec 2024)

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Accutemp Case Study - Problem

The Problem

Accutemp is a trusted HVAC, Plumbing, and Electrical provider that’s been serving Baton Rouge since 2006. While they had a strong local presence in person, they struggled to get leads online. They came to Youtech with an urgent need to reverse declining digital performance.

Stagnant SEO with thin, duplicate, or outdated content
Lack of strategy from previous digital partners
Poor technical structure and limited user engagement across the site

The Goal

Youtech aimed to reestablish Accutemp’s digital dominance across Louisiana so their online presence would reflect their local prominence as a brand.

Replace low-quality content with SEO-optimized, user-focused service pages
Restructure and redesign site architecture to support conversion rate optimization
Outrank competitors with 40+ high-intent keywords in top 3 SERP positions and maintain an 80%+ health score (they exceeded both goals)
Accutemp Case Study - Goal

The Strategy

Youtech executed a complete digital transformation with SEO as the foundation, supported by email marketing and website improvements.

SEO
SEO

Positioning for long-term success

Rewrote and expanded key service pages with optimized, locally targeted content
Improved technical health via schema updates, link repair, and intuitive navigation
Added staff imagery and embedded CTAs to boost time on site and drive conversions
Deployed structured schema using custom JavaScript to trigger rich snippets
Email
Email Marketing

Top of mind, right from the inbox

Built seasonal and educational campaigns to reach both leads and past customers
Developed automated follow-up workflows to recover cold leads and upsell services
Promoted special offers with segment-specific targeting to improve booking rates
Accutemp Case Study - Results

The Results

Accutemp experienced exponential growth in organic engagement and revenue following Youtech’s full-funnel strategy.

SEO Results

+34.64%

organic sessions (1,784 vs 1,325)

+35.00%

organic phone calls (108 vs 80)

90%

site health score

+2,066.67%

organic appointment requests (65 vs 3)

+16

domain rating points increase over 2 years

167

high-intent keywords in Top 3 positions (surpassing 40-keyword goal)

Email Marketing Results

35.27%

open rate

0.44%

click rate

103,000

unique opens

1,282

total clicks

7,841

jobs booked

$6,086,910

revenue generated

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