Northwest Cedar
SEO, PPC, and Social Campaigns Triple Fencing Company’s Sales
Key Metrics
+929.57%
clicks
+8,500%
landing page views
+213.49%
conversions
The Problem
Northwest Cedar is a fencing company serving the greater Chicagoland area and parts of Indiana. From installation to repair, they offer high-quality fencing services with all types of fencing materials. Northwest had a top-tier product, but their previous agency wasn’t using top-tier marketing strategies to match. Sales weren’t growing, and something needed to change.
The Goal
Northwest Cedar knew they were missing out on potential customers, so they wanted to optimize their marketing and create leads across multiple channels. To do this, they needed consistent branding across these channels, along with better communication regarding their budget. More leads, more conversions, and a stronger ROAS were the hope—Northwest Cedar just needed an agency with the skills and resources to get the job done.
The Strategy
Youtech audited Northwest Cedar’s entire marketing portfolio then started adjusting and improving strategies in the following three categories to help meet their goals.
SEO
Positioning for long-term success
Amazon
Main lead funnel for short-and-medium term growth
Paid Social
Customers think of you first when it’s time to buy
The Results
Quickly, Northwest Cedar began experiencing unparalleled sales numbers. They were doubling sales each month, even tripling them. Youtech employed strategies that Northwest Cedar had never even heard of, and the result was a massive number of leads at a reasonable price. Youtech’s ability to alter strategies daily, tending to seasonal needs and budget-based goals, set Northwest Cedar on the path to long-term, budget-friendly success.
YoY SEO Results
+47.59%
website sessions
+44.07%
website users
+213.49%
conversions
“
I have been in business for over 30 years. We have tried every marketing strategy out there. Direct mailings, magazines, radio, and even television commercials. Sales were consistent and word-of-mouth referrals kept the business in a steady growth pattern, but we needed something new.
I cannot thank Youtech enough. They have literally changed the whole way we look at business now. Thank you so much for everything you have done. You were right about everything!
John Keefe – Owner
YoY PPC Results
-30%
CPC
-77%
CPA
+383%
leads
YoY Paid Social Results
+929.57%
clicks
+385.71%
leads
+8,500%
landing page views
Transparent & Flexible
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