Alkaline88
When Web Design, SEO, and Social Advertising Combine, Natural Customer Connections Form
Key Metrics
+143% YoY
increase in transactions
19% YoY
reduced abandoned cart rate
+74% YoY
transactions via organic traffic
+79% YoY
increase in website Sessions via social media
The Problem
Despite having a product that puts consumer and environmental wellness first, Alkaline88® lacked brand awareness and, as a result, experienced unsatisfactory web traffic.
The Goal
Alkaline88® consulted Youtech to coordinate a brand strategy for improved site traffic and brand recognition to boost online purchasing.
The Strategy
Knowing that Alkaline88® already had a great product, Youtech implemented a web development strategy to make it easier to find. Our digital transformation began with a foundation built on SEO, launching their DTC site and publishing keyword-optimized content to boost organic visibility. From there, we developed a multi-channel approach, combining targeted email marketing sequences, social media engagement, and data-driven PPC campaigns across Google and Facebook to reach customers at every stage of their journey. A website redesign tied everything together with improved UX and brand-aligned aesthetics, creating a cohesive digital experience that would support Alkaline88®’s ambitious growth goals.
SEO
Email Marketing
Web Design
Social Media
PPC & Social Ads
The Results
The impact of our digital overhaul was substantial, driving a remarkable 143% year-over-year increase in transactions. These metrics not only validated our approach but also attracted NBA legend Shaquille O’Neal as Alkaline88®’s marquee brand ambassador, equity partner, and board member, further accelerating their market presence.
SEO Results (YoY)
DTC site launch and monthly content
+74% transactions via organic traffic
Web Design Results (YoY)
Improved web UX
19% reduced abandoned cart rate
Social Media Results (YoY)
Daily social media posts
+79% increase in website sessions
Transparent & Flexible
Understand where every dollar is going, and why it's going there. Let's make better decisions for your business together—like strategic partners should.
