Nutramedix
Holiday Campaign Success: An ROAS of 259.48% Despite an 80% Budget Slash

The Problem
Nutramedix supplies powerful natural remedies to people around the world. With the 2022 holiday season coming up, they wanted to hit the same numbers they hit in 2021, but they didn’t have as much budget to allocate.
The Goal
Despite less budget to spend on campaigns, the goal was to make 300k in total revenue in November.

The Strategy
Youtech built a custom PPC, SEO, and paid social ad strategy to hit the client’s goals. Through running Black Friday and Cyber Monday sales, as well as using SEO to ramp awareness leading up to November, a successful marketing strategy was created.
KEY METRICS
SEO
PPC
Social Ads
The Results
Total Revenue in November: 312K
Nutramedix sought to achieve the same sales results as the previous year during the upcoming holiday season but with a limited budget. Youtech was hired to develop a custom marketing strategy using PPC, SEO, and paid social advertising. The strategy included various on-page optimization techniques such as image compression, internal linking, and schema markup to improve search engine rankings and comply with FDA regulations. Additionally, Youtech targeted low-hanging fruit keywords to increase visibility and sales.

SEO Results
+97%
transactions
+22%
website sessions
+23%
website users
+23%
top keywords

PPC Results
+80%
CPC
+371%
CTR
-53%
cost/purchase
+268%
revenue
+148%
return on ad spend

Social Ads Results
+259.48%
ROAS
-68.78%
CPA
+320.93%
CTR
+292.05%
link clicks
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