Nutramedix

Holiday Campaign Success: An ROAS of 259.48% Despite an 80% Budget Slash

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The Problem

Nutramedix supplies powerful natural remedies to people around the world. With the 2022 holiday season coming up, they wanted to hit the same numbers they hit in 2021, but they didn’t have as much budget to allocate.

The Goal

Despite less budget to spend on campaigns, the goal was to make 300k in total revenue in November.

Nutramedix Goal

The Strategy

Youtech built a custom PPC, SEO, and paid social ad strategy to hit the client’s goals. Through running Black Friday and Cyber Monday sales, as well as using SEO to ramp awareness leading up to November, a successful marketing strategy was created.

KEY METRICS
SEO
Technical SEO optimizations
On-page optimizations
Competitor monitoring
Focusing on keywords with low keyword difficulty but high search rate
PPC
Ramping up allocated budget gradually leading up to holiday sales
New, customized campaign messaging
Alignment of holiday sale ad copy with website copy
Social Ads
A full-funnel approach to Facebook strategy
Use of traffic, conversion and retargeting campaigns to target customers in all stages of the buying process

The Results

Total Revenue in November: 312K

Nutramedix sought to achieve the same sales results as the previous year during the upcoming holiday season but with a limited budget. Youtech was hired to develop a custom marketing strategy using PPC, SEO, and paid social advertising. The strategy included various on-page optimization techniques such as image compression, internal linking, and schema markup to improve search engine rankings and comply with FDA regulations. Additionally, Youtech targeted low-hanging fruit keywords to increase visibility and sales.

Nutramedix Results Image

SEO Results

Image compression, internal linking, and schema markup
On-page optimization in compliance with FDA regulations
Optimization of low-hanging fruits, keywords with lower keyword difficulty but fairly high search volume that competitors might not be using

+97%

transactions

+22%

website sessions

+23%

website users

+23%

top keywords

Nutramedix SEO Results

PPC Results

Gradually increasing budget before the holiday sales went live to prevent any dramatic learning changes that may offset how campaigns optimized
Unique campaign messaging, copy, and assets that highlighted the sales

+80%

CPC

+371%

CTR

-53%

cost/purchase

+268%

revenue

+148%

return on ad spend

Nutramedix PPC Results

Social Ads Results

Utilized a full-funnel Facebook strategy to capture customers in the awareness stage, consideration stage, and decision stage
Running traffic, conversion, and retargeting campaigns throughout November

+259.48%

ROAS

-68.78%

CPA

+320.93%

CTR

+292.05%

link clicks

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