#WeBuildWednesdays Episode 11: Why Does My Social Media Suck?
What’s up, guys!? Michael Norris, VP of Marketing, here at Youtech. I want to apologize before we get started today. There are some people working on our roof right above me and if you catch any background noise, I’m sorry. I’m going to try to filter it out but we’ll see what I can do.
Anyway, today is episode 11 of #WeBuildWednesdays: Why does my social media suck? Let’s just put it bluntly.
Why Does My Social Media Suck?
This is a question that we’re asked quite a bit these days. As time goes on here, we’re seeing that a lot more people’s social media sucks because A. more people are on social media and B. more businesses are on social media. It’s more congested. It’s more crowded than it used to be. Back in 2011, you could start up a Facebook company page and a bunch of people were going to see your stuff, ‘like’ your stuff, share your stuff, and you could grow your following organically. It’s not like that anymore. It’s just not. So, I’ve got a few tips for you today as to how you can beef up your social media following and it starts right away with posting regularly.
So, today, starting with Facebook because Facebook is the largest platform out there. Generally speaking, less than two percent of your followers are going to see each of your posts.
Less than two percent,
for real. So, let’s say you’ve got a thousand followers and two percent of people see that, that’s just 20 people. If you get even 10 likes out of that, it would be incredible.
Because of that, you need to post more regularly if you want people to see things. You can’t be afraid of posting things multiple times because odds are the same people aren’t going to see it again anyway. Even if they do, those people are probably the people who come to your page more often and they’re not going to care so much if they see the same thing twice.
Posting twice a day on Facebook, twice a day on LinkedIn, four times per day on Twitter, once per day on Instagram… that’s optimal. Instagram is probably the last less true platform that you can grow your following on without advertising. It’s actually one of the hardest to grow your following on with advertising, which is good. It means that true organic content is what’s really going to push you to the next level so creating that really good quality content is absolutely huge everywhere but especially on Instagram.
Monitor Trending Topics
Along those lines, you need to keep your finger on the pulse, so look at what’s trending. If any topics are trending that you know are in your local area, you jump on those, start commenting on other people’s stuff even if you don’t really have anything to say. Just get in there them, like other people’s stuff. You need to engage with other people. That’s huge. Engage with other profiles. If someone comments on your posts and has a suggestion or gives their take, comment back your take back or at least like their comment. Those kinds of things generate discussion. They give your page a little bit more personality. They let some more of your brand shine through and those things are going to be huge for you.
Implement Ad Campaigns
Last thing I want to talk about are ads. If you’re trying to grow your business on Facebook, you’re going to need ads. Period. It’s pay to play now, that’s just the way it works. Facebook is so saturated that you have to spend ad money to grow your page.
There are a variety of different ways you can do it. You can just boost posts straight off the front of your page. You can run page ‘like’ ads that will get people to ‘like’ your page. Generally speaking, you’ll spend about $1-2 per page like but, usually, it’s not really a great spend of your money, I’ll be honest with you. What you’re going to want to do is develop quality content and then boost that quality content to a very sectioned, very well-targeted portion of your audience that you think be likely to convert or see more of your content. Just doing the page like ads and getting more followers, like I said, two percent of your followers are going to see that, so you may get 100 likes, but only two more people to see your stuff. That’s just not worth it at all.
So, that’s probably why your social media sucks. If you’re not doing any of these things and you’re just posting, it’s not good. I know with our accounts, we’ll go in and follow people in similar industries as to what you have, we’ll engage those people, we’ll interact with those people, and we’ll create really well-designed quality content for you. So, those are the kind of things you should be doing. Don’t be afraid to run those ads, especially on Facebook. Otherwise, don’t expect a ton in return.
This is episode 11 of #WeBuildWednesdays. I’m Michael Norris, VP of Marketing here at Youtech. I am out and today’s episode was “Why does my social media suck?” Hopefully, it doesn’t suck anymore. Thanks!