#WeBuildWednesdays Episode 30: Should You Be on Twitter?

Get Your Tweet On

Happy Wednesday, guys! Mike Norris talking to you today about Twitter, or, more specifically, should you be on Twitter?

A lot of people think that just because they’re on Facebook, they should be on Twitter. Just because they’re on Instagram or LinkedIn, they should be on Twitter. If they’re doing social media, they should be on all social media channels. They should be on Pinterest, they should be on, I don’t even know what else is out there. They should be on almost everything, Snapchat…

It’s not really the case all the time.

What is Twitter?

So, Twitter. This actually comes from Twitter CEO Jack Dorsey, who was recently on the Joe Rogan podcast. He talked at length, probably about two hours, about what Twitter is and what they’re trying to do at Twitter.

It’s all about the conversation, the conversation that’s happening right now between everyone in the entire world.

It’s the platform they can go on and they can voice what’s happening up to 280 characters—I believe they’ve extended it to that—and you could talk about things.

You can talk about the new Game of Thrones episode that’s out (I know I did).

You can talk about SEO or topics that interest you. There is actually a great SEO community on Twitter.

There are a lot of other great communities on Twitter but it’s up to you to find out if those communities that you want to be a part of are on Twitter and if there is a conversation happening.

Is Your Community on Twitter?

So, for example, Game of Thrones. That’s an easy one, right? You know there’s a new episode on, so there’s obviously a conversation around it.

Sports are another super easy one. News, very easy.

With things like marketing and SEO, it’s a little bit different. I do follow people who are really on the pulse of what’s happening and they’re telling the community, “Okay, there’s a brand new SEO update or Google update that just happened. Here’s what we’re seeing so far.” And they’ve got their results and then everyone’s chiming in, “Here’s what I’m seeing with my side.” or “My rankings have dropped off completely. What do I do?”

On the PPC side, you get people who are saying, “Here’s a new feature from Google as how you can advertise.” or “Here’s a new feature that came out over here with MailChimp.”

So, within the marketing world, there are a whole lot of different conversations going on and it’s a great place to be for someone in marketing services like myself.

But, in your particular industry, you should look and see if there are conversations going on that pertain to that industry.

For instance, I think another good one would be legal. Obviously, if there are big profile cases in the particular branch of law that you practice, you’re going to be able to jump in on those conversations and give your take.

Now that probably only works well if you’re working on a more national level. If you’re looking for something very localized, that gets a little bit more difficult because there are less people contributing to that conversation in your particular niche. That’s something to watch out for.

So that’s really what I would look for if you want to be on Twitter.

Should You Advertise on Twitter?

But one thing I will add is that Facebook used to have a lot of advertising options that they got rid of that Twitter still has. That’s in regards to targeting people based on different things. So Facebook used to buy data from third-party providers and you’d be able to target people that way. They stopped doing that because of all the privacy concerns.

Twitter, they’ve been like, “Eh, I’m ready.” They are trying to pull all that revenue from Facebook because Twitter is still doing everything that Facebook decided not to do. So that can be a good route there if you want to target people specifically based on behaviors or demographics that you aren’t able to target on Facebook.

Generally speaking, an ad dollar on Facebook would go further than it does on Twitter, so it’s not always a great trade-off, but it can be something to think about.

If it comes to Twitter, you want to be a part of the conversation in your particular niche. If you’re not going to be able to do that, you probably don’t want to be on Twitter

Thanks, everyone. Happy Wednesday!

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