What’s going on, guys? Happy Wednesday! It’s Mike Norris.
I’m here to talk to you today about LinkedIn. If you’ve been keeping up with our past videos in the past couple weeks, we’ve talked about if you should be on Twitter and Facebook. Both of those were sort of in the middle.
Obviously, you should probably be on Facebook, but to what extent? Twitter… eh—yeah, if you want to join the conversation.
Should You Be On LinkedIn?
My answer to this one, right off the bat, is just a resounding “Yes” (I almost just swore on accident, but I held it in for you.) There are two different types of pages on LinkedIn.
Company Page vs. Individual Page
You have your company pages and your individual pages. Now, your company page… should you have it on LinkedIn? You should have it. You could put it there, but no one’s gonna follow it, even if you post updates. No one’s really gonna follow you unless you’re a big brand and even then, it’s hard.
But your individual page is where you can build your personal brand, and really allow it to take off, post your content, and everything like that. Your LinkedIn personal page is absolutely huge, and I’m going to tell you why.
500 Million+ Users On LinkedIn
First, there are 500 million-plus users on LinkedIn, so a little bit more than half a billion. Over half of those are logging into LinkedIn every single month, and about 40 percent of those people log in to LinkedIn daily, so that’s quite a bit of people. A lot of times people say, “I don’t know if my demo is on LinkedIn.”
Honestly, that’s bullshit. Your demo is definitely on LinkedIn. 150 million people with profiles on LinkedIn are in the United States. So, you’re telling me, out of 150 million people that are on this platform, none of those people are in your demo or in your region?
Come on, they’re there. I know they’re there, and you know they’re there, too. You just don’t want to go on LinkedIn. Outside of that, as far as promoting content and everything, there are 9 billion free impressions on LinkedIn, each week, for content.
Bear with me on that.
There are 9 billion impressions that are free and open if you post on LinkedIn, and there are 3 million people who post on LinkedIn weekly. So, those 3 million people are getting 9 billion impressions. That’s 3,000 impressions per person, per week. So, if you post once a week on LinkedIn, you’re guaranteed an average 12,000 impressions.
If you were to do that on Google or Facebook, you’d have to pay some money for that kind of visibility. And that’s just one post per week, so it’s super easy.
94 percent of B2B marketers say that it’s the best channel to post your content, so there’s that going for it, too.
Build Your Personal Brand
One of the things that we’ve started doing and telling employees here is to build up your personal brand and do it on LinkedIn.
People follow people on LinkedIn. You can make connections with people who you might want to do business with: you just reach out to that person directly, connect with them, and send them a message.
You can do that on LinkedIn, and it’s not seen as weird or intrusive. You can connect with people and they’ll connect with you, and they won’t think anything of it.
You friend-request someone on Facebook using your personal page, or you start showing your B2B content to your friends and family on your newsfeed, they’re going to disown you. No one wants that.
But on LinkedIn, you have a unique opportunity to do these kinds of things that you don’t really have on other platforms.
Everyone Should be On LinkedIn
I highly recommend LinkedIn. I think everyone should be on LinkedIn.
Those 9 billion impressions to 3 million people—that’s absolutely huge!
There’s a lot of organic reach left on LinkedIn, and there’s not that kind of organic reach on other platforms like Facebook, Twitter, etc.
So, I think that’s really going to be the B2B marketers’ bread and butter for at least another year or so. We’ll see how things shake out, but I don’t see it going anywhere anytime soon.
And, with Microsoft taking over Bing and buying it, advertising on Bing is now becoming big too, because you can take user search data from Bing and then target people on LinkedIn, and vice-versa. You can take LinkedIn data and target people on search on Bing. They’re starting to merge the two and it’s a really good collaboration.
You should be on LinkedIn—I’ll leave you with that. Happy Wednesday.
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