#WeBuildWednesdays Episode 27: How to Record & Upload A Short Content Video For YouTube

Upload YouTube Videos Quickly & Efficiently

What’s up, guys!? Mike Norris here from #WeBuildWednesdays. Today, I’m going to show you how to create a YouTube video just like I do once a week. I’m going to show you exactly how to do it, how to post it on YouTube, all the different ways to optimize the video and you’ll be good to go!

New Movie Recording

To start, you’re kind of wondering why I’m just showing you a plain YouTube homepage. We should probably get me in here. In order to do that, we are going to start a New Movie Recording using QuickTime. That’s the program I use. If you have a Mac, it comes standard on here. I have it down here in my toolbar but, if you click on it, you’re able to make a New Movie Recording and here we are! Let’s make me a little bit tinier and one thing we’re gonna want to do is pin me on top, which you can do by clicking Float On Top under View. That will make sure that your image right here always stays on top, so if I click off of YouTube, I’m still here.

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Audio Tips

You’re probably wondering how I started by having the screen pop up here. That was pretty much the same thing that I just did except I went to File and over to New Screen Recording to do that. That’s going to be usually your second step. In order to make sure you’re in the right corner, you start the New Screen Recording and you click and you’re going to wait. You’re going to want to wait for about two to three seconds before you get started with talking. There’s usually a little bit of lag and it might cut off your first couple of words or your sentence and, if that’s the case, your video starts all messed up and you have to start over, so you don’t want that. Now, when it comes to your audio on your Mac, it’s okay. I mean, it’ll work. Your voice might sound a little bit tinny if you just use regular Mac audio. I’ll show you what I like to use. I have a mic over here and this is from Knox audio. If you Google them, you likely will be able to find this. I don’t believe it was too expensive but, usually, I just keep that just off my screen right over here so I can see it perfectly. It’s almost right in my face, but you guys can’t see it, so that will make your sound better. And then from that point, you’re pretty much good to go.

Uploading a Video

I have YouTube open. You will need a YouTube account to post the video, so what we do is click right here and click Upload Video. You could also Go Live if you want to. It’s a little bit more dangerous and depends if you want to live on the edge or not, but it can be good if you’ve got subscribers who come to know that you’re going live at specific times every week or day or whatever. That could be a good option for you, too. We’ll click in here and this is where you upload your own video. You need to have a video file to do it, obviously. I’ve probably got an old one on here that I can upload as soon as this finishes loading. One last thing I’m going to show you, once we get the video all uploaded and once we get the description and the tags and all that kind of stuff, is transcribing the video. That’s something that we do every week. We’ll create a blog post out of the video and, if you think for one second that I’m sitting here and I’m watching my video and I’m typing out everything that I’m saying, you are sadly mistaken because that’s a huge waste of my time and I would never do that. We’ll get to that later, but as we go ahead, I’m going to try to find a quick video here that we can use. Let’s pick this #WeBuildWednesdays opener that we created a little while back. So what you’ll see when you go here is your video will start uploading at the top and will tell you how much longer it’ll be. This one’s really short, so it’s going to be super quick. Here’s where you add your title.

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Research Keywords & Topics

Now, usually, before you start filming your video on a topic, you’re going to want to look up some good topics on YouTube. You can do that with Ahrefs, which will tell you the search volume of everything on YouTube, which is way different than search volumes and things on Google. That’s kind of a whole different rabbit hole, though, so we’re not going to go down that road today, but I will have a later video on that topic. Remind me if I forget. So here, you put in your description. Then down here, we’ve got the tags. We use an extension with Google Chrome, which is probably worth another video in and of itself. It’s called vidIQ, which will allow you to save templates of different tags that you commonly use with your videos. I usually use all these top four on pretty much every video, just in case you’re searching for any of our branded terms or my name or anything like that. Then from there, this will start scoring out our different keywords based on competition, based on keyword volume, and if it’s a good idea for you to do that or not. For example, another one I’ll pop in here will be YouTube and it’s going to tell me my score on if YouTube is a good idea for me to tag it or not. You can play around with this and see all the different ones. Right now, I’m not going to totally dive into this because it takes a little bit of time but that’s how you do it.

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Then, once the video is published, which I will do right here, you can click Done, and, boom, this is how you see your video. Now I’m going to show you how you get the transcription. I will say, with the transcription, it’s not perfect. You will need to do some work on it. It really doesn’t pick up periods or pauses or anything like that, so everything is just one big run-on sentence. It does take you a little bit to go through it, especially if your video is like 20 or 30 minutes long, it’s gonna take you a while, but it is really easy to get that transcription.

Alright, so we’ve got these three dots right here and this is where you get the transcript from. Right now, I don’t have it here. There is no option for the transcript. It takes probably about 10 to 20 minutes for the transcript to populate, at which point you come back to this video, you revisit this page, it will say Open Transcript right here where my cursor is pointing. Once you click on that, up here in this top right, it will have the entire transcript for you. You can just copy and paste that, throw it into a word doc or a notepad or a Google Doc, whatever it is that you use, and then just go from there and power through. You know what you said, I’m sure, or you’ve probably got a good editor who knows what you said. If you work with Youtech, it’s something we can do for you. Same thing with the video SEO optimization. We can do that for you, as well.

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Build Up Trust

I have some additional topics that will be coming from this but, in the meantime, this is a basic idea of how you go ahead and film a nice video like this for yourself, get some people some free content, and hopefully, build up some trust with them, which is what I’m doing with you.

Thank you for your time today! Happy Wednesday. Nice talking to you.

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