Hello, everyone! This is #WeBuildWednesdays episode 10. Can’t believe we’re at 10 already! It’s going quick. Today’s episode is “What is local SEO or localization?” I’ve heard it called both. We’re going to go into what that is and a little bit of how you can improve your own so that you can show up better in local search.


What Is Local SEO?

Local SEO is, as you might guess, SEO for a local business. Anything with an address attached to it where you service people at your location or around your location, you’re going to want to practice some form of local SEO. That goes for mom-and-pop shops with a single location to big corporations like McDonald’s, who has a ton of locations. You’re going to want to show up in local search so that people can find you when they do a search that says “near me” or they do a search in your city or with a state attached to it or with an address attached to it. You want to show up, obviously, for all those so you can capture that local business.


How to Set Up Local SEO

Create a Google My Business Account

So how do you do that? The first and most important step is to have a website. Once that’s done, you really want to create a Google My Business account, which is something that can pretty easily be done. You can just search “Google My Business” and Google will walk you through the steps of how to do this. So, you create a page. It allows you to be showing Google Maps. You add images. You can get reviews on there. People can review you at Google. I’m sure you’ve heard the term “review you on Google”. That’s how that comes about. You can ask people to review you on Google after you give them good service and that’s going to help your local ranking. The more images you add to it, the more you tag it with your services and amenities and what you do, you can answer questions about the place, like if you’ve got handicapped entrances, or if you serve wine, for example. I always use wine as an example! I think, subconsciously, I really like wine… actually, that’s not subconscious, I do really like wine, but I digress.

You’re going to want to set up your Google My Business page. You could set up a Bing Places page, as well. That will allow you to be shown on Bing, but that search engine probably gets, you know, maybe one-twentieth of the searches that Google gets, so it’s really not all that important. But you want to be on Google and you want to set up that Google My Business page.

Route One: Separate Pages

Outside of that, on your website, your site architecture and your pages can be set up really well for local SEO if you want to go that route. I’ve seen sites that have exercised a strategy, which, to me, is a little bit sketchy, but it works. You can have a page for each service that you perform in each city that you perform it. So, for example, let’s say you do HVAC work in Naperville, Scottsdale, New York, and LA. You would have a separate page for each of those that would say “HVAC Work LA”, “HVAC Work Chicago”, etc. Those kinds of pages are likely going to rank above your main service page for just HVAC work in those locations. That’s one way to do it.

Route Two: Location Pages

The other way would be to have location pages on your website and to list out those locations, including your name, address, phone number, website, and all of that. Attach your Google My Business to those location pages and embed Google Maps on your location pages. That’s an underrated factor that not a lot of people know but because it’s a Google product, it helps.

So, that’s local SEO! Those are some simple ways you can improve your local SEO. Obviously, there’s a lot more you can do once you start identifying your local keywords, your primary keywords, your secondary keywords, getting local backlinks from directories like that. That’s going to help you immensely, but as a start, these are the things that you want to knock out.

This is #WeBuildWednesdays episode 10. I am Michael Norris and I am signing out. Today’s episode was “What is local SEO or localization?” I’ll see you next week. Thanks!

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