The importance of setting up your HVAC website with an SEO structure
In today’s digital world, just having a website isn’t enough when you’re looking to drive more qualified leads online and pick up more business in your service area. Your HVAC website needs to have the right SEO structure in order to make a difference.
You may have noticed that your five-page website is nowhere to be found in any major search engine. This is because relevance has become majorly important for all search engines.
Google, Yahoo, and Bing want to give their searchers the best possible experience when utilizing their search engine. This means directing you to websites or landing pages that they consider have content or the answer you, the searcher, are looking for. This requires your website to have individual pages for each of your services areas, (with unique content) and an individual page for each service as well.
It sounds like a lot of work but there is an incredible amount of benefit in setting up your website with this structure.
The value of implementing high-value keywords in your HVAC website
The key to success is understanding your service areas and the keywords people are using to find your services.
Before you make any decisions as to which keywords you’ll implement into the site, you need to think through the keywords that provide the most value when it comes to transaction dollars. These high-value keywords need to be prioritized because they bring the greatest return to your HVAC company.
Bonus benefits to having an SEO structured website
There are plenty of other benefits in the HVAC industry when it comes to a website that is built with an SEO structure.
Increased Conversion Rates
You may get calls and form fill-outs now, but they may not always lead to an actual sale for reasons like being out of your service area or needing services you don’t offer. With individual landing pages dedicated to your service areas you can stop this by pre-qualifying leads before they even fill out a form.
Lowered Advertising Spend
SEO is structured around organic (free) results, and as you probably already know, you have a lot of competitors taking up your market share. If you’re running a Pay-Per-Click campaign, competitors drive up that cost-per-click. Wouldn’t you rather rank organically for those expensive keywords than have to pay for them?
“71% of searchers typically click on the first three organic search results and take action by submitting a form or calling.”
Need help in setting up your HVAC website to be a Sales Machine? Contact us today for a free strategy session.