SEO E-Commerce

SEO Strategy & Management for E-Commerce Brands

E-commerce SEO is a difficult but absolutely necessary part of digital marketing for e-commerce websites. Everybody in your industry is competing for those top 10 spots on Google’s first page. In order to claim these positions, you’ll need the right SEO tactic—one that’s faster and quicker than your competitors.

At Youtech, we’ve developed a proven e-commerce SEO strategy to help drive clients to the top 10 listings and dominate the SERPs to increase sales and profitability. Our SEO team uses comprehensive e-commerce tracking that gives us tools and insights into the who, what, how, and when of customers’ purchasing behaviors. Performing ongoing SEO ensures long-term success for your business. Get the leg up on competitors with award-winning SEO.

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Phoenix Phase Converters

225%

Organic revenue increased by 225%

Organic search increased by 140%

Reduced Google budget from $15k to $8k

Pool in Floor

164.91%

Organic search increased by 164.91% in traffic

Increase of 217.49% in transactions

Increase of 319.59% in revenue

96.4% retention rate for SEO clients

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Our Process

Consider our SEO team wizards. They can make your invisible site appear in search engines so potential customers can find you. Whether it’s magic or our SEO strategy, Youtech implements a four-phase process essential to conjuring results: SEO onboarding, site optimization, citation building, and extensive keyword research. We create a custom-tailored SEO campaign to meet your business’s needs specifically. Whether you want more calls, form submissions, traffic, or rankings, we can create the perfect SEO optimized campaign for your brand.

Step One: Onboarding

This is where we establish goals, get website access, and get the ball rolling on our work.

Search Console Setup
Website Access
Google Analytics Access/Setup
GMB Setup
SSL Certificate
Preliminary Keyword Research
CRM Setup
Buyer Personas

Step Two: Site Optimization

You want your users to quickly and effortlessly navigate your site to find what they’re looking for. You also want search engines to easily crawl your site and understand what we consider a priority. We make sure all of the following are covered:

Fixing SEO Errors, Warnings, and Notices (within reason)
Accelerated Mobile Pages (AMP)
Title Tags
Meta Descriptions
Heading Tags
Images & Alt Tags
Internal Linking
XML Sitemap
Robots.txt
Schema.org
Search Console Data Highlighter Tool

Step Three: Citation Building

Citations are essentially web directories that give information and link back to your site. It’s important that your citations all have accurate, matching information. This is even more essential for Local SEO. During this step, we set you up on our listing system to push out accurate listing data to all major aggregators. Examples of citations include:

Google My Business
Bing Places
Acxiom
Foursquare
Infogroup
Neustar/Localeze
Apple
Insiderpages
Citysearch (Citygrid)
Best of the Web
Superpages
Hotfrog

Step Four: Extensive Keyword Research

In this phase, we’ll be performing research on all keywords pertaining to your business. We’ll segment this out by core keywords, secondary keywords, and Latent Semantic Keywords (LSI) keywords.

Step Five: Ongoing Optimization

Once we have all of these in place, we’ll establish keywords to target based on search volume, ranking opportunity, and their importance to your company. The following steps will be repeated on a monthly basis:

Competitor Research
Analytics Reports
Site Audits
Google Posts
On-Page Optimization
Google Reviews
Image Compression
Internal Linking
Redirection of 404 Errors
Link Building
Reputation Management
Ongoing CRM Management
Competitor Monitoring

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